Today's Entrepreneur: Pankaj Malviya

Kristin Karaoglu · August 15, 2011 · Short URL:

No. 1 mistake: Thinking the revenue is easy to come by

Vator’s community is the home to entrepreneurs who embrace their passion and follow their dreams.

Our profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story. So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entrepreneur, we'd like to hear from you.

Today's Entrepreneur is Pankaj Malviya, CEO & Founder of LongJump

According to his VEQ (Vator entrepreneur assessment test), he is is good at technology design, negotiating, and team motivation.

You are a(n):

Name companies you've founded or co-founded:
LongJump, Relationals

Name startups you worked for:
Internet Devices, Jareva, iFlex India

If you are an entrepreneur, why?
I'm bursting with ideas!

What's most frustrating and rewarding about entrepreneurship/innovation?
Nothing is Frustrating, Its all business. The opportunity to talk to real business people to solve real problems is really rewarding part of entrepreneurship.

What's the No. 1 mistake entrepreneurs make?
Thinking the revenue is easy to come by.

What are the top three lessons you've learned as an entrepreneur?
Learn to manage all aspects of business, not just technology.
Manage finances carefully.
Grow your sales team carefully. 

Image Description

Kristin Karaoglu

Woman of many skills: Database System Engineer; SplashX event producer; Author of Startup Teams

All author posts

Support VatorNews by Donating

Read more from our "Today's Entrepreneur" series

More episodes

Related Companies, Investors, and Entrepreneurs



Joined Vator on

LongJump is an online web database application platform for creating and delivering apps for managing data, streamlining collaboration and reporting. This robust SaaS platform reduces the time and costs of delivering secure, database-driven applications, while providing extensive security, data analysis and visualization, and process automation - all on the web. The multitenant application platform can also be installed in a data center or private cloud computing service with custom branding or run as a platform-as-a-service PaaS from Business users, solution providers and developers of all levels can quickly create relational, situational applications with complete user interfaces.

LongJump has been leading cloud application technologies since it burst on the scene in 2003 with one of the first multitenant SaaS platforms for creating business applications. That led to the Relationals CRM product line, still active today and serving the media industry's advertising sales efforts and involved in helping manage the sales force automation needs at over 40% of the country's newspapers.

The company launched the LongJump platform to take the highly customizable application suite and platform-as-a-service (PaaS) needs of enterprises of all types and verticals, and today serves over 600 companies and over 5,000 users.

In 2009, LongJump launched two major initiatives:

  • It offered the robust SaaS platform to ISVs for whitelabeled and private cloud-ready installation to shorten time to market
  • It launched a high-revenue potential MSP/VAR program to enable channel solution providers to brand and deliver their own SaaS offerings

Today, we feel, is the new era of Cloud Applications, where businesses of all types see the advantage of running parts or all of their business online or in a private cloud, unencumbered by hard infrastructure costs and maintenance.

LongJump is bootstrapped and has been profitable since 2005.


Pankaj Malviya

Joined Vator on