Splash Talks


Mike Hudack on how got its start

Closing a deal with a handshake at the urinals shows just how personal investing is

Innovation series by Bambi Francisco Roizen
February 21, 2011
Short URL:

Mike Hudack is CEO and co-founder of, a next-generation TV network with 140 million  monthly video views and 30 million viewers. During his keynote at Vator Splash NY, he shared his experience building and raising the initial funds.

One of the more unique stories Mike shared is the time he was raising's initial $500,000 in seed funding back in 2005. One investor was very hard to convince. It took Mike some 25 meetings with this person before he opened up his wallet. Finally, after one meeting, the men both went to the urinals. The investor looked over the divider and asked, "Are you really serious about this?" Mike said, "Yes." They shook hands and the deal was sealed. As Mike explained, the new investor like Mike's handshake and the fact that he looked the investor in the eye.

What this underscores is that investing in startups is a very personal business. 

Watch the video here. Check out Ronny Kerr's writeup of the presentation titled Hudack: "My job is to make myself obsolete."

Related news


Featured Stories


Other episodes of this series

Video: Jeffrey Brewer at Vator Splash...


Splash Talks

by Mitos Suson
Building out the artificial pancreas to treat diabetes

Video: Kaiser's Dr. Robert Pearl at Vator...


Splash Talks

by Mitos Suson
The future of care; what will work and what won't?

Video: Daniel Kraft at Vator Splash Health...


Splash Talks

by Mitos Suson
The Future of Health & Medicine: Where Can Technology Take Us?

Video: Doubledutch Founder Lawrence...


Splash Talks

by Mitos Suson
How the company came up with its mobile events app and trials and tribulations of getting to scale

Video: Splash Talk - Startup M&A Framework


Splash Talks

by Ezra Roizen
My new book on startup acquisitions: Magic Box Paradigm