Field management software has been making technological advancements through analytics, ML, and VRRead more...
Yet another social media marketing company raises a large round to teach companies Facebook, Twitter
Stacey Curry Bishop, partner with Scale Venture Partners, has joined the company’s board.
Vitrue is one of many companies that have surfaced in recent years (and continue to surface) to provide a lending hand to companies, businesses and brands that need assistance integrating with social media tools like Facebook and Twitter.
Much like the competition, Vitrue helps its clients build a customized Facebook fan page, complete with interactive modules for polls, videos, and quizzes. Using Vitrue, clients can create campaigns that target specific regional markets as well as monitor metrics for those campaigns.
The service is free to try up to 100 Facebook fans, so there’s really no harm in giving it a shot.
What should we expect from a fully-funded Vitrue in 2011? Expansion, expansion, expansion.
The company says it is opening seven new offices domestically (in New York, San Francisco, Dallas, Chicago, Detroit, Cincinnati and Los Angeles) and three internationally (in London, Toronto and Singapore). Between 100 and 150 employees will be hired to fill those new locations.
Already, Vitrue counts a number of big name brands among its clients, including AT&T, Best Buy, McDonald’s, YouTube, HP, Intel and more, shown here:
Beyond brands and publishers, agency partnerships also use Vitrue. For the full roster of customers, go here.
All in all, it looks like a pretty solid service, but it is one facing a tough market. Like location sharing services and daily deal sites, social marketing is one of the most crowded spaces in technology right now. Extole, Mass Relevance, Smmart, Shoutlet--these are just a handful of the many companies trying to help big brands reach an audience through social networking sites.
And beyond that, I’m still wondering whether these companies will still be relevant five or ten years down the line, once companies get a handle on how social media works. Feel free to leave your thoughts in the comments.
Support VatorNews by Donating
Read more from our "Trends and news" series
The two companies are working together on contrast-enhanced mammographyRead more...
The company offers a supplement line that features a suite of hormone free systemsRead more...
Related Companies, Investors, and Entrepreneurs
Joined Vator on
Scale Venture Partners chooses markets for investment based on our insights into trends drawn from primary research with incumbents, customers, competitors and our network of experts. We select companies we think are going after something great.
Our investment strategy makes "scale" relevant to you for two reasons. We operate in markets where you can create large scale success. We work side by side with you to help scale your business to reach its market potential.
Most of our investments are mid to late stage, when the software is being used, the chip is in the fab, and the therapy is being tested on humans. It may still feel early to you. You may be just starting to build out your go-to-market team. It's at this stage that our own practical operating experience drives the best rewards.
Joined Vator on
ViTrue is a User Created Advertising Company that allows brands to safely harness the creative talents of their own consumers. ViTrue provides solutions that leverage the consumer/brand dialogue by way of online video technology for marketing innovation.