More and more news publications are finding that the future is mobile. Time Inc. announced Friday that it's rolling out its new "All Access" digital subscriptions program for Sports Illustrated on all mobile platforms, beginning with Android tablets and smartphones, as well as online at www.SI.com/magazine. The company also announced earlier this week that it plans to make TIME, Fortune, Sports Illustrated, and People magazines available for subscription on the HP TouchPad when it debuts later this year.
"We are in the first inning of development and with this new, expanded commerce infrastructure we can ensure that our readers will be able to enjoy their favorite titles across an array of digital platforms and devices as the game unfolds," said Time Inc. EVP/Chief Digital Officer, Randall Rothenberg, in a prepared statement.
The magazine is now available on the Samsung Galaxy tab and Android smartphones for $3.99 a month for digital only. Readers can also get a combined digital and print subscription for $4.99 a month (or $48 a year). Time Inc. said that the magazine's 3.15 million print subscribers will have free access to the digital package for the remainder of their term.
Sports Illustrated is currently available via a free iPad app that lets users purchase the latest issue each week to read on their iPads. The magazine's editors have also recently unveiled Sports Illustrated Snapshot, developed in HTML5 to deliver sports photos to a user's desktop via Google Chrome. Additionally, on February 15, Sports Illustrated Swimsuit will also be accessible as a 3D video on Playstation, in partnership with Sony Network Entertainment.
"We view every new technology as an opportunity to provide our long-time subscribers with digital access to the magazine and at the same time attract new readers," said Time Inc. Sports Group Editor Terry McDonell. "Our editors and designers have stepped up to customize the best-possible version of SI for various platforms and technologies."
Time Inc. currently maintains 22 magazines and 26 websites, reaching some 138 million people each month.
Image source: SI.com
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