Using game dynamics to engage the customer

Bambi Francisco Roizen · January 13, 2011 · Short URL:

Lithium Technologies CEO Lyle Fong on how games can be used to motivate customers

As social gaming site Zynga and location-based check-in site Foursquare have clearly shone, people love games. So, how do you create game-like incentives to engage a customer? Lithium Technologies should know. Best Buy signed on Lithium to help the retailer motivate its customer base and cultivate the 1% of them who are outspoken zealots and company advocates.  In this interview, Lyle Fong, CEO and founder of Lithium Technologies, shares a case study about one Best Buy fan who's answered 4,000 customer service questions for the big retailer, on a volunteer basis. 

What are these game dyamics that create such volunteers? The game dynamics are such that people are able to share information about themselves and earn a reputation. Watch Lyle explain how Lithium is helping corporations do this.

(Note: In the next segment, watch Lyle explain how Lithium is making money by helping corporations tap social communities. Watch our last segment: Who's the social customer?)

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Bambi Francisco Roizen

Founder and CEO of Vator, a media and research firm for entrepreneurs and investors; Managing Director of Vator Health Fund; Co-Founder of Invent Health; Author and award-winning journalist.

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Lithium Technologies


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Your customers are everywhere. Lithium helps you find your social customers, understand their influence, and build lasting relationships. For market leaders such as Best Buy, AT&T, Research In Motion Limited (RIM), Univision, and PayPal, Lithium is the leading provider of social customer solutions that deliver real business results. The Lithium Social Customer Suite offers complete social monitoring, a comprehensive community platform, and actionable analytics across millions of blogs, forums, and social networking sites. Our technology is proven in high-volume, growth environments and provides security, open and custom APIs, and multi-language support. Founded in 2001, Lithium is privately held with headquarters in Emeryville, California. For more information, visit Or, engage with us on Twitter, Facebook, and our community – the Lithosphere.


Lyle Fong

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Lyle is the co-founder and CEO of a stealth mobile gaming company. Prior, Lyle also co-founded Lithium and

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