Using game dynamics to engage the customer

Bambi Francisco Roizen · January 13, 2011 · Short URL: https://vator.tv/n/15c3

Lithium Technologies CEO Lyle Fong on how games can be used to motivate customers

As social gaming site Zynga and location-based check-in site Foursquare have clearly shone, people love games. So, how do you create game-like incentives to engage a customer? Lithium Technologies should know. Best Buy signed on Lithium to help the retailer motivate its customer base and cultivate the 1% of them who are outspoken zealots and company advocates.  In this interview, Lyle Fong, CEO and founder of Lithium Technologies, shares a case study about one Best Buy fan who's answered 4,000 customer service questions for the big retailer, on a volunteer basis. 

What are these game dyamics that create such volunteers? The game dynamics are such that people are able to share information about themselves and earn a reputation. Watch Lyle explain how Lithium is helping corporations do this.

(Note: In the next segment, watch Lyle explain how Lithium is making money by helping corporations tap social communities. Watch our last segment: Who's the social customer?)

Image Description

Bambi Francisco Roizen

Founder Vator, Managing Partner - Vator Investment Club; Former Columnist/correspondent Dow Jones MarketWatch; Business anchor CBS affiliate KPIX

All author posts

Read more from our "Interviews" series

More episodes

Related Companies, Investors, and Entrepreneurs

Lithium Technologies

Startup/Business

Joined Vator on

Your customers are everywhere. Lithium helps you find your social customers, understand their influence, and build lasting relationships. For market leaders such as Best Buy, AT&T, Research In Motion Limited (RIM), Univision, and PayPal, Lithium is the leading provider of social customer solutions that deliver real business results. The Lithium Social Customer Suite offers complete social monitoring, a comprehensive community platform, and actionable analytics across millions of blogs, forums, and social networking sites. Our technology is proven in high-volume, growth environments and provides security, open and custom APIs, and multi-language support. Founded in 2001, Lithium is privately held with headquarters in Emeryville, California. For more information, visit www.lithium.com. Or, engage with us on Twitter, Facebook, and our community – the Lithosphere.

50461

Lyle Fong

Joined Vator on

Lyle is the co-founder and CEO of a stealth mobile gaming company. Prior, Lyle also co-founded Lithium and Gamers.com.

Related News