Today's entrepreneur: Demian Entrekin

Bambi Francisco Roizen · January 3, 2011 · Short URL:

'First we have to understand the problem'

Entrepreneurs, and those who work at startups, are a special part of the workforce. They embrace innovation and disruption.They live on the edge, and, at times, chase the latest shiny object. But their willingness to fail and try something new often enable them to make a big difference.  

The Vator community is made up of these unique people. To that end, we've changed our user profiles to allow entrepreneurs to express their interests and lessons about entrepreneurship. 

These profiles will allow us to highlight an entrepreneur every day.

Today's entrepreneur is Demian Entrekin.



I am: An entrepreneur

Name companies you've founded or co-founded:

Convoy Corp;; Claremont Partners (current)

Name companies you've invested in:

Privately my own startups and publicly I stick with Index funds

Name startups you worked for:

Convoy Corp;; Claremont Partners (current) 

If you are an entrepreneur, why?

I like a big salary and minimal risk. Yeah, right. 

List your favorite startups:

Whichever ones i'm working on!

What's most frustrating and rewarding about entrepreneurship/innovation?

Most frustrating? Cash flow; cash flow; cash flow

Most rewarding? Finding customers with courage

What's the No. 1 mistake entrepreneur's make?

As Harry Callahan says two times in Dirty Harry, "A man's got to know is limitations."

What are the top three lessons you've learned as an entrepreneur?

1. Don't love your solution, love the process of solving the problem
2. Make sure you can sell what you are doing before you raise money
3. Investors care about revenue, founders care about cash flow: don't confuse the two.

(Note: If you want to be featured, please fill out your Vator profile, answer the questions in the basic information area, and be sure to add a big photo as wide as 400 pixels! Email with a link to your Vator profile so we can check it out!)

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Bambi Francisco Roizen

Founder and CEO of Vator, a media and research firm for entrepreneurs and investors; Managing Director of Vator Health Fund; Co-Founder of Invent Health; Author and award-winning journalist.

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