What you need to know - Tuesday 11/16/2010

Optimizely raised $1.2M; PayNearMe raised $16M; Vizibility raised $1M; Facebook launched social mail

PayNearMe, which makes alternative payments product, has just raised $16 million. The round was led by  Khosla Ventures, other investors in the round include August Capital , True Ventures and Maveron.

Vizibility, which has created a Google search me button, announced Tuesday that it closed a $1 million seed round from angel investors in San Francisco, Boston and New York, including Race Point Capital and Boston Harbor Anges. Other major investors include Zinc Ventures in Calgary, Waterbridge in New York, and HalberdCross, a San Francisco- and Washington, DC-based private equity investment boutique

Optimizely, an A/B test service for websites, raised $1.2 million.  Investors in this round included: Ron Conway, Chris Sacca, Steve Chen, Paul Buchheit, Ashton Kutcher, Mitch Kapor, Chris Dixon, Joshua Schachter, Naval Ravikant, Ram Shriram, Ariel Poler, Aydin Senkut, Brian Sugar, Deep Nishar, Sam Altman, Steve Huffman, Nils Johnson, Jonathan Heiliger, Keval Desai, Elad Gil, Avichal Garg.

Palo Alto-based Facebook  launched a Web-based mail service. The service, called a social inbox will include messages from  emails, text and instant messages and Facebook chats.

Twitter has launched two new features. The first is real time topic trending and the second in automatically translation of tweets into multiple languages, which will cover 13 new countries.

 iTunes is set to announce a deal that will allow them to start carrying songs by The Beatles.

Google launched Hotpot, a location-based recommendation engine. The tool will allow users to rate and review businesses and recommendations will be made from those reviews.

comScore, Inc released its comScore Video Metrix, which showed that 175 million U.S. Internet users watched video content in October of 2010, and they spent an average of 15.1 hours per viewer.