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General Catalyst, Stata Venture and CambridgeWest bet on the Web analytics startup
The new financing for the Cambridge, Mass.-based startup comes from General Catalyst Partners, Stata Venture Partners and CambridgeWest.
The new product, called Yottaa Insight, is a suite of free Web performance analytics tools. The site allows end users to put in the URL of their site, or any other site, and learn about its performance and user experience over time, and across multiple geographies. Specific metrics includes page load time, site reach-ability, page optimization and page complexity. The site also allows end users to identify problems such as third-party widgets, network latency or errors with the DNS. Load times are tested at a variety of locations including Dublin, Singapore, Washington and San Francisco.
“The growing importance of web performance is well documented, from the fact that Google now incorporates page load time into search engine rankings, to Mozilla’s ability to increase Firefox downloads by 15 percent, simply by decreasing load time by 2 seconds,” said Coach Wei, Yottaa’s founder and CEO, in a release. "However, it is not easy to measure user experience and it is particularly hard to quantify the business impact of performance. By innovating at the forefront of Cloud Computing, we are able to take a Search Engine approach to web performance, providing open access and easy to use solutions that allow all sites – social networks, SaaS providers, content providers, ecommerce sites, small business owners and large-scale corporate Web Sites – to achieve a better Internet experience.”
Yottaa Insight also enables users to link their Google Analytics account to provide deeper insight into the correlation between site performance and business objectives.
Yottaa Insight is available immediately in beta. See how your Web site performs at www.yottaa.com.
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