Digg cooking up faster, more personal site

Ronny Kerr · March 15, 2010 · Short URL: https://vator.tv/n/e61

At SXSW, CEO Jay Adelson introduces new "blazing fast" site updated to deliver more personal results

With SXSW in full swing, the Austin, TX interactive, film, and music festival and conference bash has by now given everybody more than enough tech news to talk about.

One of the more interesting bits to come out of SXSW was a little announcement from Digg CEO Jay Adelson that a completely revamped version of the social news site is in the works.

Described as a "pretty radical set of changes," the site's changes range from from speed overhauls to content expansions.

The main impetus of the changes appears to be a desire to reformat Digg's architecture to better withstand large waves of content sharing. The current site can handle about 20,000 submissions a day, while the new site is designed to withstand millions.

In terms of content, Adelson said that, on the new site, any keyword can be a category, signaling a possible shifting of focus to user-generated tags. Additionally, users will no longer have to log in to Digg submissions and home pages will be personalized to match up with a user's interests. Digg 2.0

"The bottom line is, the people who curate this stuff are you guys," explains Adelson. "One size fits all just doesn't work anymore, and I need more signals to organize this content. So from now on, [for] Digg buttons, you no will longer have to log in to click that Digg button. There will be instant Digging. If you're on another Web site, you click that button, [and] there's no more waiting."

Adelson did not say when the new Digg, currently still in testing stages, would be made publicly available.

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Digg is a user driven social content website. Everything on Digg is user-submitted. After you submit content, other people read your submission and “Digg” what they like best. If your story receives enough Diggs, it’s promoted to the front page for other visitors to see.

Digg has been a force ever since. Acquisition offers have been made, Rose was on the cover of BusinessWeek and according to Alexa, Digg is in the top 100 most trafficked sites on the internet. The success hasn’t come without its share of problems though. The site has had to face services aimed at gaming the way stories hit the front page, as well as a user revolt. Digg has however been able to get over these hurdles as it continues to be one of the social news leaders.