OneRiot releases realtime ad network RiotWise

Ronny Kerr · January 15, 2010 · Short URL:

Innovative RiotWise delivers advertising content directly to the stream

RiotWiseOneRiot has just made RiotWise, the search engine's solution to monetizing real-time Web applications, available to all developers. The product had previously been made available for various iPhone apps, Twitter clients, and third-party search engines, but starting today any and all developers will be able to take advantage of the technology.

RiotWise monetizes real-time content by actually inserting advertising content directly into the stream. Drawing on trending topics, RiotWise ads are highly targeted and clearly denoted in the stream, unless they appear as banner ads.

Because of the highly relevant nature of the ads presented by RiotWise, click-through rates have been understandably extraordinary. RiotWise ads have performed three to four times better than industry standard ads for real-time applications, according to OneRiot's own calculations.

Recognizing the risk of highlighting irrelevant content or spam, OneRiot has invested tons of time and money into sieving out what's unnecessary and what's not actually legitimate.

As far as anyone can tell, though, OneRiot's ad solution is working as it should and could possibly revolutionize advertising for the real-time Web. Never before on any other medium has it been so within the content provider's ability to know the user on a level that promises high levels of engagement.

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OneRiot is the advertising network for the realtime social web.

OneRiot partners with leading brands and media companies to reach millions of social influencers across an exclusive network of top Twitter apps, mobile apps, social networks and content discovery sites.

The OneRiot audience is savvy, socially-connected and always-on. They do not respond well to traditional advertising. Instead, they rapidly consume and share content that’s relevant to current social and conversational trends.

When you partner with OneRiot, we’ll match your campaign content to these trends in realtime, and promote it to a targeted audience across our network. Our proprietary Trending Topics Engine and realtime content matching capabilities combine to deliver resonant brand messages at just the right time. Realtime campaigns with OneRiot build brand awareness, community engagement and drive viral social sharing.

We offer kick-ass solutions for Brands and MarketersMedia CompaniesDevelopers and Publishers.

OneRiot is a privately held company. Our investors include Spark CapitalCommonwealth Capital Partnersand Appian Ventures.