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With a wealth of updates and a round of seed funding, Scoopler may rise above the realtime crowdEver since the Y combinator-backed startup closed its first seed round over the summer, Scoopler has been hard at work building up its real-time search engine for an increasingly real-time-based Web.
They must be doing something right, as the Silicon Valley-based startup announced Thursday the closing of another seed round estimated between $500,000-$1 million from a prominent group of venture capitalists, including well-known angel investor Ron Conway, Bebo co-founder Michael Birch, Avalon Ventures, and XG Ventures.
There's revolution in the air, and it's called real-time search. Launched in May 2009, Scoopler is one of numerous new companies that cropped up (and continue to crop up) in light of real-time giant Twitter's explosive success earlier this year.
Along with the funding update, Scoopler has recently added "Real-time Channels" to the top of its site. Clicking on any of the categories--"Entertainment," "Technology," "Sports," etc.--loads a real-time and constantly updating feed of the latest relevant content from Twitter, Digg, and any other real-time sources. Conveniently, users can filter out content by type (image, video, etc.). These updates when combined with the speed upgrade that went into effect earlier this month demonstrate Scoopler's drive to become a leader in real-time search.
With plans to further update the site with extra discovery features and a plan for making real-time search more personalized, Scoopler doesn't show any signs of slowing down. In fact, such updates could help this startup get the upper hand against other real-time search engines in an increasingly densely populated market. One example of a competitor to be reckoned with, OneRiot, already has partnerships with both Yahoo and Microsoft. Collecta and Topsy are some other notable competitors.
Scoopler says these new funds will go directly to further development and distribution of the service.
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OneRiot is the advertising network for the realtime social web.
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What is Twitter?
Twitter is an online information network that allows anyone with an account to post 140 character messages, called tweets. It is free to sign up. Users then follow other accounts which they are interested in, and view the tweets of everyone they follow in their "timeline." Most Twitter accounts are public, where one does not need to approve a request to follow, or need to follow back. This makes Twitter a powerful "one to many" broadcast platform where individuals, companies or organizations can reach millions of followers with a single message. Twitter is accessible from Twitter.com, our mobile website, SMS, our mobile apps for iPhone, Android, Blackberry, our iPad application, or 3rd party clients built by outside developers using our API. Twitter accounts can also be private, where the owner must approve follower requests.
Where did the idea for Twitter come from?
Twitter started as an internal project within the podcasting company Odeo. Jack Dorsey, and engineer, had long been interested in status updates. Jack developed the idea, along with Biz Stone, and the first prototype was built in two weeks in March 2006 and launched publicly in August of 2006. The service grew popular very quickly and it soon made sense for Twitter to move outside of Odea. In May 2007, Twitter Inc was founded.
How is Twitter built?
Our engineering team works with a web application framework called Ruby on Rails. We all work on Apple computers except for testing purposes.
We built Twitter using Ruby on Rails because it allows us to work quickly and easily--our team likes to deploy features and changes multiple times per day. Rails provides skeleton code frameworks so we don't have to re-invent the wheel every time we want to add something simple like a sign in form or a picture upload feature.
How do you make money from Twitter?
There are a few ways that Twitter makes money. We have licensing deals in place with Google, Yahoo!, and Microsoft's Bing to give them access to the "firehose" - a stream of tweets so that they can more easily incorporate those tweets into their search results.
In Summer 2010, we launched our Promoted Tweets product. Promoted Tweets are a special kind of tweet which appear at the top of search results within Twitter.com, if a company has bid on that keyword. Unlike search results in search engines, Promoted Tweets are normal tweets from a business, so they are as interactive as any other tweet - you can @reply, favorite or retweet a Promoted Tweet.
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What's next for Twitter?
We continue to focus on building a product that provides value for users.
We're building Twitter, Inc into a successful, revenue-generating company that attracts world-class talent with an inspiring culture and attitude towards doing business.
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Scoopler is a real-time search engine. We aggregate and organize content being shared on the internet as it happens, like eye-witness reports of breaking news, photos and videos from big events, and links to the hottest memes of the day. We do this by constantly indexing live updates from services including Twitter, Flickr, Digg, Delicious and more. When you search for a topic on Scoopler, we give you the most relevant results, updated in real-time. Scoopler was created by AJ Asver & Dilan Jayawardane, and launched in Private Beta in April 2009. You can usually find us in San Francisco or London. We are a Y-Combinator funded company.
About the Company
Scoopler is a real-time search engine. We aggregate and organize content being shared on the internet as it happens, like eye-witness reports of breaking news, photos and videos from big events, and links to the hottest memes of the day. We do this by constantly indexing live updates from services including Twitter, Flickr, Digg, Delicious and more. When you search for a topic on Scoopler, we give you the most relevant results, updated in real-time.
Scoopler was created by AJ Asver & Dilan Jayawardane, and launched in Private Beta in April 2009. You can usually find us in San Francisco or London.
We are a Y-Combinator funded company.