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By providing real-time analytics, Ooyala's brand of live streaming may stand above the crowd
Video publishing, analytics, and monetization company Ooyala announced today that it is launching a live video streaming service supplemented by a real-time analytics tool.
Ooyala is trying to make a name for itself in a market already well-saturated with competitors like Ustream, Qik, and Justin.tv by offering real-time analytics as a major selling point to its live streaming service. Clients can create a live stream from the console they normally use to manage their Video-on-Demand content. During the actual streaming, Ooyala customers can now initialize an analytics engine that feeds real-time information, like viewership statistics, straight from the dashboard.
According to Norton Isaac, CEO of Speedbox.tv, "the advanced analytics help us drive our strategic partnership decisions because we can see exactly where in the world our content is being consumed." The technology could be a boon for companies who rely greatly on live video streaming.
In addition to the analytics tools, Ooyala provides all video content providers with advanced syndication controls, player branding, video search, and monetization models.
Beyond the nitty-gritty, a quick tour of Ooyala's Web site reveals a clean interface and smart design, essentials for any company providing a product directly connected to a user's aesthetic experience on the Web.
The company, already having shared its live video streaming solution with customers like Electronic Arts, AVP, and Arsenal, has demonstrated that there's a real need for its product. Founded in 2007, Ooyala has raised $10 million to date and is showing good promise with its advancements in online video.
"Live video is one of the fastest growing segments on the Web," said Jay Fulcher, who was recently made CEO of Ooyala. "Companies are using live video to increase brand affinity and revenue."
Fulcher is right, with mobile live video seeing the biggest spurts in technology development as well as rising popularity.
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Ooyala is a video technology company that provides an integrated platform enabling the delivery, management, and monetization of high quality video content. Focused on innovation and scalability, Ooyala is committed to providing the most comprehensive video solutions to companies worldwide.Ooyala is headquartered in Mountain View, Ca with sales operations in New York, NY and London, UK.
"Ooyala" means cradle in Telugu, a Southern Indian language. We like the name because it demonstrates what we are doing -- cradling a new form of innovation.
Ooyala was founded in early 2007 by Sean Knapp, Belsasar Lepe and Bismarck Lepe - all former Google employees. While at Google, they worked on the development and launch of various monetization and content distribution products such as AdSense, AdWords and Google Web Search. After four years of engineering and product development at the biggest Internet company in the world, the three left Google to start Ooyala. Ooyala has raised over 10 million dollars in funding and has in excess of 5000 publishers using its syndication platform - Backlot. Ooyala's goal is to build a successful technology company that focuses on delivering the best video experience to video content providers, advertisers and most importantly consumers.
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