Smule iPhone apps close in on 1.5 mln users

Bambi Francisco Roizen · June 16, 2009 · Short URL:

CEO and co-founder Jeff Smith on how Smule is iterating on its apps and the audience it's attracting

When the iPhone first launched, few saw the vision of turning it into a musical instrument. Today, Smule, the startup that's turned the iPhone into a flute, is approaching 1.5 million customers downloading its applications to express themselves in music.

In this segment, Jeff Smith, co-founder and CEO of Smule, talks about how he and co-founder Ge Wong got Smule off the ground. He also talks about how the company's applications - the Ocarina and Leaf Trombone, to name a few - are iterating by enabling users to create sheet music and songs to share. He also talks about who's playing and making connections on these apps.

Check out the first part of my two-part interview with Smith. In the second part of our interview, (which airs tomorrow) Smith talks about the business model behind Smule and why the company is on track to beat its 2009 revenue forecast of $1.4 million.

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Bambi Francisco Roizen

Founder and CEO of Vator, a media and research firm for entrepreneurs and investors; Managing Director of Vator Health Fund; Co-Founder of Invent Health; Author and award-winning journalist.

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Smule develops interactive sonic applications for the iPhone and other technology platforms.   Smule is developing the new sonic network, connecting users across the globe through expressive audio.  Smule's Ocarina, I Am T-Pain, and Leaf Trombone have set the standard for iPhone applications, combining innovative uses of the hardware with compelling social experiences. 


Jeffrey Smith

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