A new way of online shopping

OneKingsLane, play the game and shop away

In this segment, I interviewed Alison Gelb Pincus, who with Susan Feldman, co-founder of One Kings Lane, an online shopping destination which features world-renowned decor for the home.

At One Kings Lane, customers receive high quality goods at significant discounts. In addition to these deals, the members are able to get the best tips and advice from professional interior designers, event planers, chefs, and other industry experts. Products include bathroom goods, bedding, china, candles, cookware, clocks, cutlery, flatware, floor coverings, holiday  decorations, furniture, garden, leather goods, luggage, lighting, pillows, throws, and stationary.

"We wanted to create a destination for those who are "home enthusiasts," no matter if they are new to the realm or a seasoned decorator," said Pincus. "Site visitors can look forward to expert content from some of the most respected authorities on all things home and entertaining- we want their expertise to enthuse and inspire."

One Kings Lane will feature at least one private sales event per day, five days a week, each beginning at 8am PT/11am ET. One Kings Lane members will receive an e-mail alert prior to the sales event.

Sounds like one big game that will keep shoppers on their virtual feet.