New York based, Collective Media, has closed $20 million in Series B financing, led by Accel Partners in conjunction with iNovia capital.
The online ad network, which was founded in 2005, has been growing rapidly in the past year. Collective Media, says it saw revenue increase over 200% and EBITDA soar 333% in 2008.
The company has created its own ad technology solutions which serve online publishers, agencies and advertisers. One of these technologies, AMP, allows online publishers to create their own proprietary ad networks and evaluate ad performance based on demographics, geographics, behavorial or contextual criteria.
Collective Media claims to serve nearly 300 brand name advertisers and over 250 premium publishers from its seven office in the US.
Accel Partners, which is leading this financing round, has a portfolio of digital media companies including Facebook, Glam, Trulia and Admob.
Collective Media plans to use this funding for organic growth, help accelerate technology development, expand internationally and explore acquisitions.
Collective Media isn’t the only company in this space getting funded. The Rubicon Project, an Internet advertising technology company, announced it added $13 million in VC funding today from Clearstone Venture Partners, bringing this round of investments to a total of $33 million.
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the Rubicon Project is a group of industry-experienced, aggressive and passionate renegades dedicated to bringing a new level of efficiency to the fragmented Internet advertising space. As of January 2008, the company has raised $21 million in funding.
The founders of the Rubicon Project shook up the online advertising industry in 1998 when they created L90/adMonitor, one of the most successful Internet advertising platforms that served over 3,000 of the web’s most recognized sites, reaching 65% of the Internet population before DoubleClick acquired it.
$27 Billion was spent advertising online in 2007, yet it’s still too hard for websites to sell their ad space online. While Internet advertising is an explosive market, it is an incredibly inefficient one with advertisers spending money with 300+ disparate advertising networks worldwide (e.g. Google AdSense, Yahoo! Publisher Network, HispanoClick and Adtegrity). the Rubicon Project’s web-based, self-serve solution gives any size website the most complete access to the total available advertising market and its smart matching technology does all the work to perfectly match each ad impression with the optimal money-making opportunity. the Rubicon Project is the new online advertising standard that makes it effortless for websites to generate the mad cash they've always dreamed of. And, it’s free to join.
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Collective provides comprehensive display advertising solutions for advertisers and publishers. Our AMP® Data and Media Management platform leverages the most trusted 3rd party data, proprietary audience modeling and ad effectiveness metrics to simplify audience buying and selling across display, video and social media. AMP powers the ad businesses of over 50 leading media brands, including our flagship products, Collective Display and Collective Video®. Collective is headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, London and Bangalore. Collective's investors include Accel Partners®, Greycroft Partners and iNovia Capital. For more information, please visit www.collective.com.
