Why Facebook should buy Yelp

Mark Evans · March 28, 2009 · Short URL: https://vator.tv/n/7a7

Robert Scoble explains how Facebook can integrate businesses into the social graph

Facebook is allowing small businesses to leverage its massive social network, so, why not just buy Yelp?

This suggestion comes from Robert Scoble, prolifc blogger and geek enthusiast. Up to now Facebook has basically been the white pages of the Internet, but it's not been able to integrate businesses, he said.

Yelp is a business review site that's already aggregated a massive database of local business data and reviews. Imagine, walking down the street and asking your iPhone Facebook app to tell you what local restaurants your friends and/or Yelpers like. And it goes beyond food, you can find doctors, as Robert did last week, or lawyers; you name it. Why reinvent the wheel, Scoble suggests. 

Facebook buying Yelp makes a lot more sense than Facebook buying Twitter, said Scoble. After all, Facebook already has short messaging, like Twitter. 

Listen in as Robert explains more about why he thinks Facebook buying Yelp is a win-win situation for both companies. 

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