Social Media Budgets Rise

Rich Reader · March 23, 2009 · Short URL:

While Online Advertising Declines

Two reports were published today in Online Media Daily:

Defying Downturn, Marketers Plan To Boost Social Media Budgets

Online Ad Spending To Fall 8%-9%

Taking these two items together portends a massive shift-in-share. While the separatists in the traditional silos writhe in disbelief, let's get busy on forward-thinking odd-couple hybrid models and proposals.


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Salesforce Buddy Media is the social enterprise software of choice for eight of the world's top then global advertisers, empowering them to build and maintain relationships with their consumers in a connections-based world. The Buddy Media social marketing suite helps brands build powerful connections globally with its scalable, secure architecture and data-drive consumer insights from initial point of contact through point of purchase. Buddy Media is headquartered in New York City, with additional offices located in Asia, London and San Francisco.