De-friending on social networks

Mark Evans · January 25, 2009 · Short URL:

Charlene Li gives us her prediction on exclusive social networks in 2009

In 2009, "trying to grow your network as big as possible is going to be so 2008," predicted Charlene Li, founder of Altimeter.

Since online social networks became mainstream around 2006 and well into last year, member focus has been on "friending" everyone, getting followers and being accessible. This year, that will change, as users will want exclusivity, Li forecasted. Essentially, users will want quality rather than quantity.

In this Social Media Minute interview, Li predicted that 2009 will be the year in which users will create exclusive circles of friends, and the creation of tools that allow users to create special feeds, photos, etc.. for these friends. 

(Note: Be sure to catch Li's upcoming show series on VatorNews, called "Socialize This")

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