This year, The Rubicon Project was named overall winner of the 2009 AlwaysOn OnMedia 100 list, and recognized as the most innovative up-and-coming advertising game-changer by the AO editorial committee. Congratulations to Rubicon and Frank Addante, the very charismatic CEO.
According to the judges, The Rubicon Project "is the right solution at the right time for the current market environment. Its service increases the efficiency of the advertising market by optimizing the matching of remnant ads (which often make up 80% or even 90% of a publisher's ad inventory) to available placement opportunities.
"With more than 1,300 publishers and 350 ad networks, Rubicon can dynamically put the right ad in the right place in front of the right person at the right time—which in the end, is better for the publisher, the advertiser, and ultimately the consumer."
Watch Addante's video pitch embedded in this post.
Here are the rest of the startups that made the OnMedia 100 list:
COMMUNITY PLATFORMS
Live Gamer
Mall Networks
meebo
myYearbook ***CATEGORY WINNER***
Outside.in
OwnerIQ
Reframe It
SaysMe
Shopflick
ShopIt
Spiceworks
Founder and CEO of Vator, a media and research firm for entrepreneurs and investors; Managing Director of Vator Health Fund; Co-Founder of Invent Health; Author and award-winning journalist.
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the Rubicon Project is a group of industry-experienced, aggressive and passionate renegades dedicated to bringing a new level of efficiency to the fragmented Internet advertising space. As of January 2008, the company has raised $21 million in funding.
The founders of the Rubicon Project shook up the online advertising industry in 1998 when they created L90/adMonitor, one of the most successful Internet advertising platforms that served over 3,000 of the web’s most recognized sites, reaching 65% of the Internet population before DoubleClick acquired it.
$27 Billion was spent advertising online in 2007, yet it’s still too hard for websites to sell their ad space online. While Internet advertising is an explosive market, it is an incredibly inefficient one with advertisers spending money with 300+ disparate advertising networks worldwide (e.g. Google AdSense, Yahoo! Publisher Network, HispanoClick and Adtegrity). the Rubicon Project’s web-based, self-serve solution gives any size website the most complete access to the total available advertising market and its smart matching technology does all the work to perfectly match each ad impression with the optimal money-making opportunity. the Rubicon Project is the new online advertising standard that makes it effortless for websites to generate the mad cash they've always dreamed of. And, it’s free to join.
