Interview with CEO Steve Vachani

Bambi Francisco Roizen · December 26, 2008 · Short URL:

CEO and founder talks about why his site is social network central

Five years ago, I was a writer explaining tirelessly what a social network was to my audience, who at the time barely understood MySpace and had yet to learn about Facebook. Today, thousands of social networks have bloomed, resulting in a need, it seems, for one social network to manage them all. is what I'd call that uber social network or social network central. It's one place where one login gets you into all your social networks. Well, as long as all your social networks consist of Facebook, hi5, MySpace and Orkut. Power is to social networking, like Meebo is to instant messaging. 

At first blush, it seems like yet another social network.

But after having my own demo by founder and CEO Steve Vachani, the site does seem like a convenient way to organize a social and professional life dispersed across the Web. "What we've done is to come up with a way to interconnect everything," he said, in a five-part interview with me at the Vator studios. 

Vachani showed me a consolidated view of all his friends from Orkut to hi5 to Facebook. He showed how he could click on one friend and send a message to him, while sending a message to other friends from a different social network. He showed me how he could update what he was doing on one network, and the same message would be updated across all the networks. He also showed me how he could take a photo from one friend's photo album and copy to his photo album on another network. Now that's interoperability!

Not that this isn't any small achievement! But was there more to the Power functionality? I asked.

There is a way to chat with friends on MSN Messenger if they were also on or the other social networks, said Vachani.

Indeed, the site is very useful. Check out Vachani's demo in's profile. 

But the one obvious question is whether is compliance with the terms of use of all the other social networks. After all, even Vachani would say that he's aiding the end user to "mash up" content and services from the different social networks. "Do you have a relationship with the social networks?" I asked. "We have a relationship with the user," he responded. "What does Facebook Connect do?" he went on. "Facebook Connect allows other sites to connect to Facebook. What we do is allow anyone connect to the user... Facebook isn't at the center. The user is at the center."

Vachani goes onto explain that he views as a browser or a desktop. From one place, you can access multiple sites and services without having to have a relationship with each site or service. Power is just a launching point. And, mixing contacts from one social network to another is similar to being on a social network and importing contact lists from an email account, he said. The mash-up of networks is all part of this movement toward data portability and a single sign-on. "We call this a borderless Internet," he said.


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Bambi Francisco Roizen

Founder and CEO of Vator, a media and research firm for entrepreneurs and investors; Managing Director of Vator Health Fund; Co-Founder of Invent Health; Author and award-winning journalist.

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Joined Vator on is the world’s leading Social Inter-Networking company in the world with 5 million registered users. Headquartered in Rio de Janeiro Brazil, is a privately held company with 70 people. has additional offices in San Francisco, California and Hyderabad, India. The company received an $8 million Series A investment led by Draper Fisher Jurvetson of Menlo Park, California and notable individual investors including Esther Dyson.