Richard Wolpert on Funding Online Video

Rich Reader · December 1, 2008 · Short URL: https://vator.tv/n/598

Differentiation, Creative Product Placement, and Embedded Branding

In the NewTeeVee Live 2008 VC Panel for Online Video Investment Trends, Richard Wolpert (managing director of Mail Room Fund) addresses the question of how entrepreneurs will wrest money from VCs.

He emphasizes the importance of differentiating the unique positioning of your product in its' competitive space, taking ownership of your product placement, and getting creative with embedded branding. In the above photo, he poses with a bottle of water to both entertain and educate the audience.

reprinted from WOM-buzz