Mobile startups - focus on ecosystem partners

Gregory Gorman, co-founder of Mobile 2.0, shares his insights

I attended Mobile 2.0 last week and had the chance to speak with Gregory Gorman, one of the founders. Gorman is a consultant with more than two decades of experience in mobile (including at HP and Bell Atlantic). His firm advises startups on business strategy, building mobile ecosystem partnerships, and fundraising.  

I asked Gregory to share three pieces of advice.

"There is nothing more important than to have ecosystem partners, " Gorman said. "You cannot build a business without working or figuring out how to work with ecosystem partners."

His second piece of advice was based on having a goal to build a business that you can monetize. "If you try to build a business on mobile advertising, it is going to be very difficult, especially in the next 24 months," he said.

As for his third lesson, Gorman advised, "Mobile is not the internet. You need to have a few people in this business to understand handsets and different operating systems."