Should one company have dominant online force?
As the cloud computing effort grows in momentum, an article from Broaddev.com caught my attention
, especially when the title is: Hey Cloud Computing Is Hot - Who Will Own The Cloud?.
Damn it, why must you ask such a ridiculous question. No-0ne will own
the cloud, Google may think they will with Google Apps and Docs but it
simply won't be the case as online companies such as Microsoft, Adobe,
Dell, Apple and AT&T try to build up a repository of services that
are cloud based, whether they are Hardware as a Service (Amazon S3) or
Software as a Service (Google Apps/Docs) they each have their own
unique standpoint on how the cloud should be used.
isn't a case of ownership, we shouldn't let Google dominate new areas
such as cloud computing just because they have the money, there is just
far to much innovation going on elsewhere to just let Google walk all
over it. If Google knew better back in the day, they would have stuck
to what they did best (Search), but instead they have plagued the
online world with products such as Blogger, Orkut movements such as
Open Social and payment platforms to rival Paypal.
Some blogs such as Winextra.com say that Google and Microsoft are
leading the way in cloud computing, with Amazon following behind. But
why aren't they acknowledging other companies, because they believe
that the market should be closed to just one company, there was a great
counter quote on this article from Hugh MacLeod from gapingvoid.com:
nobody seems to be talking about Power Laws. Nobody’s saying that one
day a single company may possibly emerge to dominate The Cloud, the way
Google came to dominate Search, the way Microsoft came to dominate
Monopoly issues aside, could you imagine such a
company? We wouldn’t be talking about a multi-billion dollar business
like today’s Microsoft or Google. We’re talking about something that
could feasibly dwarf them. We’re potentially talking about a
multi-trillion dollar company. Possibly the largest company to have
I imagine my friends who work for the aforementioned companies know all this, and know how VAST the stakes are.
vs Apple? Who cares? Kid’s stuff. There’s a much bigger game going on…
And for some reason, its utter enormity seems to be a very well-kept
So at least some out
there aren't encouraging the already dominant companies to create a
single global sector for cloud computing, but it seems that Microsoft
and Google may unfortunately end up being the place that companies feed
off, especially with the limitless budgets of both companies it would
be hard for companies such as AT &T and Adobe to compete.
is what gets me about monopoly companies such as Microsoft and Google,
never satisfied with what they have got, but as I mentioned earlier
this will not happen because Microsoft or Google would have to create a
better competitor to Amazon S3 to maintain total dominance of the cloud
The one problem that Amazon needs to address to prevent Google from creating a better competitor is to have nothing less then perfect uptime for their servers according to Amazon's CEO Jeff Bezos
, if they can maintain a strong uptime, then Google will have to innovate like crazy to beat them, although according to reports coming out of last year's Web 2.0 Expo Google wouldn't be creating a direct competitor to Amazon
main attention with the cloud seems to be heading to the enterprise
level, and not really so much as lower consumer level. This is where
Microsoft step in, their selection of online services under the
"Windows Live" name provide users with services such as data storage,
online calendars and accessible photo sharing platforms (although
Google's Picasa isn't that bad). Check out the list of Windows Live
. Microsoft seems to be under the impression that's it attempt to bundle web services with software will work, however it hinders their chances of succeeding greatly
will we see Google and Microsoft working as a more collaborative force
with other cloud platforms, I doubt it. Each man for himself in this
battlefield I'm sure!