The space of online analytics is being transformed these days. Page views are quickly becoming the currency of the past while the importance of user engagement arises.But what exactly is engagement?
Join Eze Vidra of VC Cafe, for a conversation with Shahar Nechmad, CEO of Nuconomy, a fast-growing Web 2.0 analytics company based in San Francisco and Israel. Shahar and Eze talk about the importance of insight-driven analytics, and its implications on advertising and the gaps in the pageview models used by Google.
For more on engagement, read and watch Slide CEO/founder Max Levchin's interview, titled: Self-expression 2.0, and engagement.
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Steven Loeb
Startup/Business
Joined Vator on
ClickTale (http://www.clicktale.com/) is a web analytics service that captures and analyzes customer interactions inside web pages, revolutionizing traditional web analytics that measure activity between pages. ClickTale records and plays back customer's every online interaction, every mouse movement, click, scroll, keystroke, and window resize. Subscribers to ClickTale have been able to increase revenues and improve usability by minimizing abandonment of shopping carts, maximizing completion of online forms, optimizing landing pages, and running usability testing. ClickTale is a hosted service, so there is no software to install and setup takes less than 5 minutes. Read more in our blog at http://blog.clicktale.com/.
Startup/Business
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Go beyond the old Page View model and start to measure engagement. Understand your users' activities and how they interact with the various features of your site like never before.