Retrevo CEO Vipin Jain on consumer advice before and after the sale

Vipin Jain, CEO of Retrevo, talks with Vator.tv's Bambi Francisco on how his company's site helps consumers find electronic products and teach them how to use them once they've made a purchase.

The shopping site has two rating systems: a value system that tells consumers where they can find the most features for their money and a sentiment rating that sheds light on what industry analysts and other buyers are saying about specific products.

"By combining the two, you can make a confident buying decision," Jain says. 

The company today announced a funding round of $8 million.