Blog Critic News Episode #2: Ballmer romances Facebook, Murdoch looks visionary, Jobs opens the iPhone

John Shinal · November 9, 2007 · Short URL:

At, we think the world is ready for a new approach to covering the technology industry. In our view, tech coverage through the years has been, in a word, boring.

It's been boring because it's been largely lacking in the humor department. And it's been lacking humor because it's tended to view the executives, investors and bankers who ply the tech trade alternately as halo-adorned visionaries or as peddlers of kool-aid, rather than as real people. Visionaries and Kool-aid peddlers can change the world, no doubt. But they're not funny. People are funny.

The proliferation of blogs focused on the tech industry has moved the needle in the right direction. The best of them have pulled back the curtain and undressed many characters who had previously moved within bubbles of teflon. This has helped counter the resentful whispers that journalists at traditional media companies have uttered about the blogosphere -- namely, that their main editorial goal is simply to drive traffic to other blogs.

To add our two cents to the pile, we offer Blog Critic News, in which we call out the real people behind the biggest tech stories of the week.

In this, our second episode, we look at Steve Ballmer's aggressive courting of Facebook, why Rupert Murdoch is a visionary and the dangers of pitching an inferior software idea to Steve Jobs.

(Warning to viewers: this is a work of satire, riddled with cheap character assassination, specious analysis and blatant errors regarding the management Microsoft, Google, Apple and News Corp.)

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