Visible Technologies provides online brand management solutions for companies and individuals in the new media environment. Adam Selig, the company's CEO, talks about how Visible Technologies helps companies understand the perception of their brands and reinforce their brand messages in the user generated media sphere. Adam uses the blogosphere's response to the release of the iPhone as an example which illustrates how the company's technology can analyze the tone of the online conversation about a specific brand/product, and then provide the information back to the brand owners enabling them to respond appropriately. Adam also talks about the cost of the product, the number of Visible Technologies' clients and the market size of the online marketing market. To see Blake Cahill's (VP of Marketing) demo of the company's Trucast product click here.
Founder and CEO of Vator, a media and research firm for entrepreneurs and investors; Managing Director of Vator Health Fund; Co-Founder of Invent Health; Author and award-winning journalist.
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