Bambi Interviews Buzzlogic Co-founder/Chief Product Officer Todd Parson

Bambi Francisco Roizen · August 15, 2007 · Short URL:

BuzzLogic defines and measures influence in social media by surfacing the key influencers who are shaping and defining markets, issues and reputations. BuzzLogic's technology enables marketing and communications practitioners to engage with social media in order to manage their brands, reputations, products and customer relationships. In this interview, BuzzLogic's co-founder and Chief Product Officer Todd Parson talks about the influence of the blogosphere in the context of consumer purchasing decisions and how sites like could work with Buzzlogic and get their message out. Todd also talks about the development process of the influence engine and the components it uses to measure influence, the number of Buzzlogic customers, and the amount of capital the company raised. To see Buzzlogic President and CEO Rob Crumpler's pitch for the company, click here.

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Bambi Francisco Roizen

Founder and CEO of Vator, a media and research firm for entrepreneurs and investors; Managing Director of Vator Health Fund; Co-Founder of Invent Health; Author and award-winning journalist.

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