BuzzLogic defines and measures influence in social media by surfacing the key influencers who are shaping and defining markets, issues and reputations. BuzzLogic's technology enables marketing and communications practitioners to engage with social media in order to manage their brands, reputations, products and customer relationships. In this interview, BuzzLogic's co-founder and Chief Product Officer Todd Parson talks about the influence of the blogosphere in the context of consumer purchasing decisions and how sites like Vator.tv could work with Buzzlogic and get their message out. Todd also talks about the development process of the influence engine and the components it uses to measure influence, the number of Buzzlogic customers, and the amount of capital the company raised. To see Buzzlogic President and CEO Rob Crumpler's pitch for the company, click here.