February 2, 2012 – 4pm to midnight – CafĂ© Du Nord, San Francisco

Keynote Speakers

Aaron Levie is the CEO and co-founder of Box, which he originally created as a college business project with the goal of helping people easily access their information from any location. Box was launched from Aaron's dorm room in 2005 with the help of CFO Dylan Smith. He is the visionary behind Box's product and platform strategy, which is focused on incorporating the best of traditional content management with the most effective elements of social business software. He has spoken about content and collaboration tools at events such as Fortune Brainstorm Tech, Web 2.0, Dreamforce, Accenture Global Summit, South by Southwest, and Svase.

Aaron studied business at the Marshall School of Business at the University of Southern California before taking a leave of absence.

Jeff Fluhr is Founder and CEO of Spreecast, the social video platform that lets people broadcast together.  He is also a co-founder of StubHub, where he served as CEO from inception until its acquisition by eBay in 2007.  Jeff sits on the board of or is an advisor to several consumer-oriented internet and mobile companies.  He has been the recipient of several awards including the Joseph Wharton Award for Young Leadership, Sports Business Journal's prestigious Forty Under 40 list and Entrepreneur Magazine's 24 Best and Brightest young entrepreneurs in America.  Earlier in his career Jeff worked at The Blackstone Group and Thomas Weisel Partners.  He earned a dual degree in Engineering and Finance from the University of Pennsylvania and attended Stanford's Graduate School of Business.


Frank Artale is a partner at Ignition Partners. He was most recently Group Vice President, Business Development at Citrix Systems. He has over 26 years of experience in the software industry and was responsible for all aspects of Citrix’s business development with software and hardware technology partners.

Frank joined Citrix from XenSource where he was responsible for strategic marketing and business development. Prior to XenSource, Artale was a founder and CEO of Consera Software, a management software company, which was acquired by HP in 2004. Before founding Consera, Frank was Vice President of the Windows Solutions Group for VERITAS Software, where he oversaw overall product strategy of the Windows targeted solutions. He also held the position of General Manager In the Windows 2000 Group at Microsoft Corporation, one of the many and varied product management and sales positions he held during his nine-year career with the company. Before joining Microsoft, he held positions as a software engineer and engineering manager building trader workstation and retail brokerage delivery systems first at an IBM/Merrill Lynch joint venture (IMNET), then at FD Consulting.

Frank attended Polytechnic Institute of New York as a Board of Trustees Scholar where he studied Electrical Engineering and Computer Science.

Frank is Chairman of the Board at Open Kernel Labs, a Director at BlueStacks, Bromium, DNN.corp, ScaleXtreme, ServiceMesh and Skytap. He is also an advisor to Cloudera, Couchbase, Centrify Software and an Independent Director for AppFirst.


 Michael Brown is the director of Corp Dev @Twitter.

I love working with entrepreneurs and have tremendous respect for those who have the guts and the passion to leave behind the safety of a salary and a well-known brand to build something new.

I tend to be most helpful in crystalizing a company's positioning and value proposition, hiring key employees through my network andmaking customer introductions. When I'm not working with entrepreneurs or buying companies for Twitter, I love learning about medical technology and healthcare informatics. Oh, I also love to eat.

 Duncan Davidson is a serial entrepreneur who spent the past six years as a managing director at a major venture fund, VantagePoint Venture Partners, before forming Bullpen. At VantagePoint, Duncan focused on digital media and mobile. His deals include Widevine, the leading provider of digital rights management and adaptive streaming for online video, and Livescribe, the maker of an innovative digital smartpen that has received many awards for innovation.

In 1996 he founded Covad Communications, the leading independent DSL provider. On less than $12M of venture investment, Covad raised over $2B in debt and equity and went public in 1998, reaching a $9B market value.In 1997, he joined InterTrust Technologies as SVP Business Development, and led the IPO in 1999 and the secondary in 2000, reaching over $8B market value at the peak. InterTrust was the inventor of digital rights management and after the IPO was bought by Sony and Philips.In 2001 he formed SkyPilot Networks, developer of a robust outdoor wireless mesh system, which was sold to Trillium in 2009 for connectivity to smart meters.In 2007 he helped form Xumii, Inc, which provides mobile social network technology to carriers. In 2009, Xumii was bought by Myriad Labs, a European mobile software provider.

 Tod Francis has 25 years of experience working with marketing and consumer driven companies. Since 2004, Tod has been a managing director at Shasta Ventures where his investment focus is technology-enabled consumer companies. Some of his investments at Shasta include Mint, Turn, Logoworks, Uptake, Recurve, Plastic Jungle, Pixazza and companies still operating in stealth mode.

Prior to co-founding Shasta Ventures, Tod was a general partner at Trinity Ventures for ten years where he was involved with companies such as Blue Nile, BabyCenter, FatBrain, LoopNet, NextCard, Wedding Channel, Jamba Juice and PF Chang’s. Previously, Tod spent ten years in marketing and management positions including serving as a partner at Ram Group Marketing Management, and as a marketing manager at Johnson & Johnson on the Tylenol brand. Tod earned his MBA from the Kellogg School of Management at Northwestern University. He also holds a Bachelor of Arts in Economics from Northwestern University.


Darcy Frisch is Vice President of Strategic Investments at Hearst Interactive Media, a position she has held since March 2000. She identifies, executes and oversees the corporations investments in interactive media businesses. Since joining Hearst, Frisch has advanced investments in Circles,, XM Satellite Radio, The NewsMarket, MobiTV, Sphere and Spire. Frisch is a board observer at Voxpop. She also works closely with UGO and Kaboodle, the groups wholly-owned companies.

Prior to Hearst, Frisch was with the investment group E2Enet, and before that she was VP of Corporate development at Building One Services, a national building services company. She also held positions as a tax analyst at KPMG and as the legislative assistant for tax for U.S. Senator David Boren of Oklahoma.

Frisch graduated from Yale University with a BA in Political Science and earned her MBA at the University of Virginia's Darden Graduate School of Business.

Mamoon Hamid is a General Partner at The Social+Capital Partnership (S23P), an early stage Venture Capital firm based in Palo Alto.  Mamoon has 15 years of experience in building and investing in high growth technology businesses.  He primarily invests in business and consumer services software companies.

Prior to S23P, Mamoon was a Partner at U.S. Venture Partners (USVP), a firm he joined in 2005.  At USVP, Mamoon led investments in Act-On Software, Box, Castlight Health, Supplyframe and Yammer and represented USVP on those company's boards. He was an advisor at Yelp since its inception and previously worked closely with Optichron (acquired by Netlogic/Broadcom).

Before USVP, Mamoon spent six years various engineering and marketing roles at Xilinx. There he was responsible for defining and implementing sales and marketing strategies that grew the company's consumer electronics and automotive market segment revenues five-fold to $100M in a span of three years.

Mamoon holds a BS in Electrical Engineering from Purdue University, an MS in Management Science & Engineering from Stanford University and an MBA from the Harvard Business School. He is also a graduate of the Kauffman Fellows Program.

A native of Pakistan, Mamoon spent the pre-college part of his life in Frankfurt, Germany.

Mike Hirshland, I'm the founder of, a bi-coastal seed stage venture firm. I invest in all things Internet.  Working with entrepreneurs at the very early stage, and helping them pursue their dreams, is something I love. 

Previously, I was a Partner at Polaris Venture Partners, where, among other things, I created Dogpatch Labs and led many of Polaris's Internet investment. My investments include: Automattic (the company behind WordPress), Q1Labs,, Black Arrow, Quantcast, Sprout, Thing Labs, Lolapps, The Start Project, KISSmetrics and 


David Hornik For more than a decade, David has worked with technology startups throughout the software sector.  In 2000, David joined August Capital to invest broadly in information technology companies, with a focus on enterprise application and infrastructure software, as well as consumer facing software and services.Prior to joining August Capital, David was an intellectual property and corporate attorney at Venture Law Group and Perkins Coie.

In his legal practice, David represented high tech startups in all aspects of their formation, financing, and operations, including the likes of Yahoo!, Evite (Ticketmaster) and Ofoto (Kodak).  Before that, David was a litigator in New York City at Cravath, Swaine & Moore. David has an eclectic educational background. He holds an AB in Computer Music from Stanford University, an M.Phil in Criminology from Cambridge University and a JD from Harvard Law School.


Jed Katz is the Managing Director of Javelin Venture Partners an early-stage venture capital firm in San Francisco.  One of the pioneers of Internet commerce, Jed has spent his 19-year career developing, advising and investing in early stage technology ventures. Jed also served on the Technology, Telecom & Media advisory group for President Barack Obama's campaign. Prior to joining Javelin Venture Partners, Jed was a Managing Director of DFJ Gotham Ventures, an early-stage venture capital firm based in New York.

Prior to DFJ Gotham, Jed was the COO of Yamcon, the developer of the highly acclaimed "SkyScout", one of the best selling astronomy products of all time.  Prior to Yamcon, Jed was the COO and Founder of Rent Net, the Internet's first rental and relocation guide. Rent Net achieved 95% market penetration and became one of the first profitable Internet companies. It was acquired by Cendant, and three years later, Jed used its infrastructure as the starting point for the formation of, one of the Internet's largest real estate sites. grew to 360 employees and was acquired by Homestore (NASDAQ: MOVE) for over $900 million. Jed holds a B.A. in Business Economics from UCLA and an M.B.A. from The Haas School of Business at the University of California – Berkeley, where he was awarded the Price Fellowship from the Lester Center for Entrepreneurship and Innovation, of which he is currently on the advisory board.


Saad Khan is a Partner at CMEA Capital and leads their digital media and Web efforts. This includes seed and early stage investments in Pixazza, Blekko, Jobvite and Evolution Robotics. Prior to CMEA, Saad was a Venture Partner at where he helped build Silicon Valley’s first startup incubator. 

In addition to his venture activities, he is the co-founder of the Film Angels (working with producers like Carlos Santana and other Hollywood personalities), an Advisor to SamaSource (micro-work for the next billion), and a Charter Member of TIE. He has been a guest lecturer at the Stanford Design School and the UC Berkeley Business School. He blogs at and has been featured in Forbes, the Wall Street Journal, and the New York Times.


Conor Moore  is an audit partner in the KPMG San Francisco office and serves as the partner-in-charge of KPMG’s Northern California Technology and Venture Capital Practices. Conor has more than 20 years of experience providing auditing and accounting services, including extensive experience with venture-backed technology companies.  In his leadership role in the San Francisco office, Conor has responsibility for the firm’s relationships with many of the premier Venture Capital firms in Silicon Valley. His strong technical skills include significant experience with revenue recognition, equity

accounting and stock compensation and his professional experience also includes serving many public companies and working on a number of IPOs.


Shayna Modarresi is the Regional Manager of the Venture Pipeline Group for Silicon Valley / Bay Area, where she is focused on enhancing the funding prospects of early / growth stage ventures and advising on strategic business issues critical to funding. She works directly with the investment community, screening and scrubbing deal flow to match investors' specific needs while connecting start-ups with targeted funding sources – by leveraging the firm’s collective global network of angel, venture, institutional and strategic investors.

Shayna has more than nine years of industry experience. She has spent the last four years advising on and responsible for raising more than $2B in capital from institutional, high net worth, venture, and strategic investors while at CMEA and Probitas Partners. While at Probitas, Shayna also advised on the firm’s secondary activities. Prior to joining Probitas Partners, Shayna spent approximately six years as an Investment Banker, advising numerous multinational and regional corporate clients on merger & acquisition transactions. She also has experience in equity and debt capital market financing. Shayna started her career in the Healthcare Investment Banking Group at Lazard in New York.


Bambi Francisco Roizen is founder and CEO of Vator, one of the largest business networks dedicated to high-tech entrepreneurs, and VatorNews, which provides news and information on innovation and entrepreneurship. Prior to Vator, Bambi was an award-winning journalist at Dow Jones MarketWatch where she was the lead columnist/correspondent focusing on Internet trends and investments, appearing online and on TV.

She was a morning business anchor for KPIX, the CBS affiliate in San Francisco and made frequent appearances as an expert on technology on CNBC, Fox Business News, and CBS.


Ezra Roizen is a digital media investment banker with Ackrell Capital, a boutique investment bank. He is also an advisor and commenter on emerging ventures. He focuses on digital media, e-commerce and mobile companies. Prior to banking, Ezra co-founded and was CEO of Montclare Technologies Inc. He also co-founded and was director of business development for Convoy, which is now part of Sybase. Ezra is the Chair of the UC Berkeley, Haas School of Business Alumni Council.


Craig Sherman joined Meritech as a Managing Director in 2011 and focuses primarily on Internet and digital media, SaaS and consumer services businesses.  Craig has led the firm's investments in Zulily and Aria Diagnostics.

Prior to Meritech, Craig was Chief Executive Officer of Gaia Interactive, a 25 million+ monthly unique pioneer and leader in social games and online communities including,, and Monster Galaxy. Prior to joining Gaia, Craig served as entrepreneur-in-residence at Benchmark Capital. Previously, Craig was Chief Operating Officer of (ACOM), where he helped grow the company from $10 million to $150 million in sales. Before, Craig held senior positions at American International Group. Previous to AIG, Craig was Chief Executive Officer of Cendant Japan, a joint venture he founded with Cendant and Mitsubishi Corporation that he helped grow from inception to over $20 million in sales and profitability.

Craig has personally invested in over a dozen startups including Ancestry, SurveyMonkey, Zillow and Zipcar. In addition, Craig held independent board and advisory roles with Homestead (prior to its sale to Intuit), Kongregate (sold to GameStop), Logoworks (sold to Hewlett Packard), Netquote (sold to BankRate), and Photobucket (sold to Fox).

Craig graduated magna cum laude from Princeton University.

Ellen Siminoff is President, and CEO of Shmoop University, an educational publishing company which aims to reduce the friction in learning. Shmoop’s mission is to distribute its learning guides and other test preparation materials across all platforms in all corners of the world.  The company communicates with a distinctive edgy voice which has been roundly lauded by educators, students, and parents alike. Shmoop is entirely self-funded and grew from a singular personal vision to now encompass millions of unique visitors and dozens of awards. Shmoop’s test prep and teacher products are licensed to high schools, libraries and school districts.

She was President and CEO of Efficient Frontier, a pioneer of dynamic Search Engine Marketing (SEM) management services. Ms. Siminoff joined near the company’s founding and built Efficient Frontier to $1 billion in spend under management.

Prior to Efficient Frontier, Ms. Siminoff had six adventurous years as a founding executive at Yahoo!. During her tenure, she led Business Development (VP, Business Development and Planning), Corporate Development (SVP, Corporate Development) and eventually ran the Small Business and Entertainment Business units, representing approximately 25% of Yahoo's revenue (SVP, Entertainment and Small Business).

Among other boards and advisory relationships, Ms. Siminoff serves on the board of directors for US Auto Parts, an Internet retailer with more than 550,000 top-rated discount car parts; Solarwinds, a leading provider of downloadable, enterprise-class network management software; Mozilla, the makers of the Firefox browser; and Journal Communications, a diversified media and communications company operating businesses in newspaper publishing, radio and television broadcasting. In 2005 she was one of eight industry professionals named "Masters of Information" by Forbes magazine.

Ms. Siminoff graduated Stanford's Graduate School of Business with an MBA and Princeton University with a B.A. in economics.

Josh Stein is a Managing Director of Draper Fisher Jurvetson, where his current board responsibilities include, Eventful, Fynanz, GoodGuide, Polaris Wireless, Redfin, SugarCRM, and ViVOTech. He is also actively involved with the firm's investments in Glam Media, Opscode, and Tremor Media. His previous investments include iList (acquired by IGN/News Corp) and Yardbarker (acquired by Fox Sports Interactive).

Prior to joining DFJ, Josh was a Vice President at Telephia, where he managed a group providing strategic analysis and information to the nation's largest wireless carrier. Previously, Josh was a co-founder, Director and the Chief Strategy Officer for ViaFone (NYSE:SY), a DFJ portfolio company and a leading provider of wireless enterprise applications. Josh has previously held positions in product management at Microsoft and NetObjects, and was a management consultant in the San Francisco office of The Boston Consulting Group.

Josh holds a BA from Dartmouth College, an MBA from the Stanford University Graduate School of Business and is a graduate of the Kauffman Fellows Program. He currently serves on the board of directors of the Center for Venture Education and the Kauffman Fellows Program, the leading educational fellowship in venture capital.

Sharon Wienbar invests in Mobile and Internet companies at ScaleVP. She sits on the boards of Actiance, BeachMint, Everyday Health, PlayPhone, and uTest.

Prior to ScaleVP in 2001, Sharon was Vice President, Marketing for Critical Path and Amplitude Software. She spent most of the 1990’s at Adobe Systems, starting as Product Manager for Asian Products and later led marketing for many of Adobe’s applications, and spearheaded numerous cross-product initiatives. Before her technology line experience, Sharon practiced strategy consulting at Bain & Company for nearly five years.

Sharon holds an A.M. and an A.B. in Engineering from Harvard University, and an M.B.A. from the Stanford Graduate School of Business. Sharon also serves on the board of directors of the non-profit Myelin Repair Foundation and on Microsoft’s Venture Advisory Committee.

Online Judges

 Xander Mahony is an Investment Professional at Draper Fisher Jurvetson, focusing on technology investments across sectors. Prior to joining DFJ, Xander was an analyst at Sloane Robinson, a global emerging market hedge fund based in London. At Sloane Robinson, Xander concentrated mainly on China and India, and also the technology, transportation, telecoms and luxury goods sectors. Prior to working in finance, Xander started three companies, including an online music service with a proprietary algorithm for personalizing the price of digital music.

Xander has a BA in Computer Science from Oxford University and has completed Level III of the CFA program. Whilst at Oxford, Xander was captain of the varsity karate team, raced for the varsity go-karting team and played basketball and soccer at the inter-college level. Xander also qualified for the England Under 20s bridge team.
  Freeman Murray

Angel and entrepreneur interested in helping establish the internet start-up scene in India. He is currently running a startup incubator connected with IIM Ahmedabad.


Doug Renert, Co-Founding Partner at Tandem Entrepreneurs

Nearly 20 years of tech experience building and helping startups at Oracle, DLA and Tello.
JD and MBA from the University of California, Berkeley; BA from Princeton University.
Working closely with founders to turn their businesses into growth machines.


Craig Stern joined Nextag (portfolio company of Providence Equity) to establish and lead M&A initiative. Identifying and pursuing opportunities in variety of sectors to complement Nextag's existing capabilities, enter new business areas, and accelerate expansion into international markets.

To date, Nextag has completed five acquisitions: (a leading product search company in Germany), Thingbuzz (a real-time social media technology platform that tracks and organizes the conversation about products in the social media sphere), FanSnap (a leading search engine for live event tickets), (a product review website utilizing machine learning technology), and (a coupon website).

Jules Walker has been working in a  variety of business development roles in the Bay Area for close to 20 years.  With career stints in banking, consulting and recruiting, Jules has been an insider in the rise, fall and rise again of this great region we call Silicon Valley.

In his role as a Director in the Venture Practice of KPMG, Jules is tasked with identifying and assisting the next group of great companies to emerge from the incubators and seed rounds.  Prior to KPMG, Jules was a Principal with the Ravix Group providing part-time and interim help in finance and HR to young companies aspiring to reach the next level of success.

Jules received his MBA from the Monterey Institute of International Studies and his BS in Finance from the University of Connecticut.



Ethan Beard is the current Director of Business Development at Facebook. In March, 2008, Beard left his position as the Director of Social Media at Google to take the position at Facebook. Before working for Google, Beard served as Director of Business Development for MTV/VH1 Interactive, as well as Silicon Alley Venture Partners, Fountainhead Capital, and Bank of America.

Tim Chang Tim is a proven venture investor and experienced global executive. He was named on the 2011 Forbes Midas List of Top 100 Dealmakers, was featured by The Deal as one of five emerging VCs to watch and by the AlwaysON Hollywood IT List recognizing technology leaders in the digital entertainment industry.

Tim invests in the mobile, gaming, digital media and enterprise applications sectors and co-leads Mayfield Fund’s investment practice in China. Prior to joining Mayfield Fund, Tim spent five years as a Partner at Norwest Venture Partners. While at Norwest, he invested in the mobile, gaming and digital media sectors and established their investment practice in China and Asia Pacific. Prior to Norwest, Tim worked for Gabriel Venture Partners where he led their wireless and Asia Pacific practice.

Tim began his career in venture capital in 1999 during his time at Stanford Business School as part of the founding team of CTR Ventures, a venture accelerator in Tokyo focused on seed and early-stage mobile consumer applications for the Japanese market.

Tim holds an MBA from the Stanford Graduate School of Business, where he was an Arjay Miller Scholar, and an MS in Electrical Engineering/System Engineering and a BS in Electrical Engineering from the University of Michigan.


Prashant Fuloria currently manages monetization products at Facebook,including Facebook Ads and Facebook Credits. Prior to joining Facebook, Prashant worked at Google for over six years in several product management capacities, including early contributions to AdWords, building out Google's billing and payments products and managing all Google's products (search, ads, apps) for the Asia-Pacific region.

Prior to Google, Prashant was an early employee at Closedloop Solutions, a provider of web-based financial planning and forecasting products that was subsequently acquired by Lawson Software (LWSN).


Philip Kaplan is an entrepreneur in San Francisco, California. Philip has founded several companies, including TinyLetter (email service provider, acquired by MailChimp), Blippy (a venture-backed social shopping company), AdBrite (a large ad network),, PK Interactive (software development company), and others.  

In 2010, Philip was entrepreneur-in-residence at Charles River Ventures. Philip is the bestselling author of F'd Companies: Spectacular Dot-com Flameouts (Simon & Schuster). He is an active angel investor and advises several companies.  Philip is on the board of advisors of Syracuse University.  


Raj Kapoor  is an entrepreneur , Internet industry pioneer and blogger ( . He invests in the online advertising, e-commerce, consumer internet/digital media and internet infrastructure services and software segments.

Prior to joining Mayfield, Raj was co-founder and CEO of Snapfish, a leading global online photo service. Raj orchestrated the sale of Snapfish to Hewlett-Packard in March 2005.

Prior to Snapfish, Raj was an executive at Excite@Home, where he led the company's e-commerce and broadband applications business, driving new music, entertainment and e-commerce initiatives. Raj also held positions in strategic planning, business development and product management in consumer interactive television services at Bell Atlantic Corporation, which is now Verizon.

Raj received an M.B.A. from Harvard Business School and a B.S. with honors in mechanical/robotics engineering from Carnegie Mellon University.

He serves on the Carnegie Mellon Silicon Valley Advisory Council and Harvard Business School's California Research Center Advisory Board. He enjoys surfing, triathlons and family.


The "Mule"

The Mule started playing bagpipes at the age of 9. In 2003 he competed in the World Pipe Band Competition in Glasgow, Scotland as a member of the Sir James McDonald pipe band. They won 3rd place in the "Youth Pipe Band" category that year. Since then he has received a MA in Music, Science, and Technology from Stanford University and CCRMA, and BS in Music Engineering Technology from the University of Miami.

He once visited 34 Apple stores in one week and was kicked out of graciously removed from 17 of them. Other random talents include, unicycling, moon walking, talkboxing, and the ability to say the ABC's backwards in under 4 seconds. 




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Vist for all the Splash events.

See Splash Sept competition, May competition and Feb competition.

Craig Sherman