Location: 1804 Garnet Ave. #387, San Diego, California, United States United States
Founded in: 2010
Stage: Alpha (prototype)
Number of employees: 1-5
Short URL:
Followers (36)

a true virtual recipe box
San Diego, California, United States United States
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Company description is the first true virtual recipe box that enables you to save your favorite recipes, no matter the source, in one location. Let's say you google a lasagna recipe, make it and love it. Will you be able to find that recipe again? With Yumm's easy to use bookmarklet, you can save that recipe in your recipe box even though its on some random third party website. 

The bookmarking engine inside Yumm enables you to save and easily find again your favorite recipes, even if they are on twenty different websites. You can group them, share them, print them, save them, we just hope that in the process you cook and enjoy them :)

Save your favorite family recipes as well by inputting them into your recipe box. You have the option of keeping them your family's secret recipes or sharing them with the world. Now you can keep your secret recipes in the same box as your favorites from allrecipes or foodnetwork.

  • Chris Hedgecock
    Chris Hedgecock | Team member
    I design, develop, and deploy websites. Sometimes they dominate. Before that, I was an privileged to work with the fine folks in engineering at and Microsoft.
Business model

Organic Traffic, Ad revenue

Competitive advantage

Recipes was one of the earliest markets dominated by SEO, but has not really been touched in social. We think there is a potential to leverage social media to build a sizeable audience of home cooks.