YourTrumanShow, online user-generated video distribution and discovery
San Francisco, California, United States United States
  • Overview
  • Team
  • Documents
Company description
YourTrumanShow’s network empowers users and communities to use online video to tell their stories, share their lives and watch, rate and review other people's lives.

Our embeddable Videomap navigator for Facebook, Myspace, and other social networks, creates a visual map of connected people and videos across social networks, allowing users to discover and consume content whithout leaving their favorite web sites.
By bringing together user generated media, content distribution and social discovery, YourTrumanShow delivers advertisers better reach and targeting of those audiences that traditional online advertising can no longer deliver.
With headquarters in San Francisco and a development team in Turin, Italy, Your Truman Show, Inc. was founded in 2006, by Arturo Artom and Luca Ferrero. The company is privately held.

Business model

The advertising-supported media value chain is beingdisrupted in all of its major components: artistic creation, production, distribution, monetization, with big-budget TV advertisers investing largershares of their spend on online video.

Your Truman Show willrollout display ads on our own properties, in video ads on our properties and via embedded players/widgets, highly targeted sponsored channels and competitions. By creating UGC campaigns in partnership with brand advertisers and distributing content through its embeddable application, YourTrumanShow can deliver better targetted advertising with greater reach.
Format Licensing and Talent Development
Your Truman Show is developing format licensing deals withmedia networks to create TV shows "Your Truman Show" where we willhighlight the most funny, dramatic, exciting.... life of the day/week/month inseveral categories ("desperate housewives", "firedmanagers", "happy employees", etc.).
Competitive advantage