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yogatailor
Location: Palo Alto, California, United States United States
Founded in: 2010
Stage: Post-launch
Number of employees: 1-5
Short URL: vator.co/yogatailor
Followers (268)
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yogatailor

Custom Yoga Anytime Anywhere
Startup/business
Palo Alto, California, United States United States
http://www.yogatailor.com
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Company description

YogaTailor is like Pandora, for online Yoga Videos

There are plenty of websites that do online yoga videos but yogatailor has a very unique approach, customized and personalized sequences that are tailored within seconds and streamed. For the user this means easy and simple access to personalized yoga instruction wherever they are , whenever they want.

The user clicks on a couple of buttons selecting amount of time available, ability and any restrictions (like pregnancy, back pain) and within a few seconds, a customized yoga session starts streaming. The website keeps track of the user's progress so that the sequences are different and adapt based on the user's progress.




Team
Business model

YogaTailor is a subscription based service, $7.99 gives full acess to unlimited customizations. Packages for an year start at 59.99

There is a 15 day free trial to help users decide if they want to get the paid subscription.

Competitive advantage

There are 3 major competitors - other online providers, DVDs and real Yoga Studios

1) Simplicity- its like the difference between at&t DVR and Tivo... Try going to youtube or myyogaonline and find a video that is suitable for you... try the same at yogatailor. With 2-3 clicks, you have a video thats been customized for you

2) DVDs get stale, after a few runs, you get bored. Not with YogaTailor. Everytime the user logs in, they get a new sequence - keeps the workouts fresh and the user stays motivated

3) Real Studios can get very expensive. A single visit to a Yoga Studio in San Francisco is about $10. On YogaTailor you can get a whle month of acess for $7.99

4) Convenience - For people who travel or have busy lives (work, kids, groceries, baby sitters) , YogaTailor is a real boon. We(YT) get a lot of feedback from single moms and traveling execs who want to be able to do yoga more regularly.