Vatorx2
Yasmo
Location: 101 CALIFORNIA STREET, California, United States United States
Founded in: 2012
Stage: Post-launch
Number of employees: 6-15
Short URL: vator.co/yasmo-live
Followers (5)
Vatorx1

Yasmo

Create instant communities around real life gatherings on-the-go
Startup/business
California, United States United States
http://www.yasmolive.com

Whether business gatherings, or holidays amongst friends,YASMO prolongs real-life experiences by allowing users to discover, meet & build a private community around the people with them, right now. Chat, share & exchange messages & pictures on-the-go within these private communities. YASMO:Your offline encounters captured fast & easy on your phone!

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Company description

Until now, social media have ignored real-life gatherings, focusing rather on building extended virtual networks, which have a poor signal to noise ratio, due to the large audiences. Geo-location is also under-utilized, often limited to simple “check-ins” or finding people around you.

YASMO turns this on its head by creating communities around the powerful human experience of real-life meetings. Whether business gatherings, or holidays amongst friends, physical interactions are in their very essence temporary experiences.YASMO prolongs these experiences by giving them permanent digital extensions, allowing users to chat, share & exchange messages, pictures, videos & documents on-the-go within these private communities. 

This way Yasmo feeds 'stickiness' to the big social network, making it a good potential buy-out.

 


Team
  • Areti Kampyli
    Areti Kampyli | Team member
    Areti is renowned for her crazy nature. So..she got Yasmoed & offered people the ability to create private communities on-the-go & prolong the life of their real-life gatherings.
Business model

Yasmo will continue revenue generation with its Pro version offered to Professional Event Organisers, at an average of $1,500/organiser/month. During Yasmo's user base growth, the company will initiate revenue share with distribution partners: Eventbrite, Salesforce, Google apps. A third revenue stream will come from Targeted Advertising, based on user demographics & location and displayed on Yasmo’s in-app ad banners.

Competitive advantage

Yasmo is not:1) an events app with static conference info, 2) a community builder around a small/capped number of friends, 3) a local area community creator. Yasmo allows the creation of private communities on the basis of common interests/objectives & real-life gatherings, cutting through the social networks noise & making the exchange relevant. Yasmo allows users to document incidents & 'have a say' whether it is a demonstration or a conference