Wrapp (Bohemian Wrappsody AB)
Location: Kungsgatan 9, Stockholm, Sweden Sweden
Founded in: 2011
Stage: Napkin (idea)
Number of employees: 16-30
Funding history:
- Date: 01/2012, Series A: undisclosed amount
Investors: Atomico, Creandum, Greylock Partners
Short URL:
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Wrapp (Bohemian Wrappsody AB)

Making gift giving an everyday event
Stockholm, Sweden Sweden
  • About
Company description

Wrapp is a social gift giving service for celebrating your friends using mobile devices or the web. Wrapp allows friends to give and contribute to free and paid digital gift cards provided by attractive brands, making it as easy to send a gift of real value, as it is to send a greeting.

For retailers, Wrapp is a discount-free customer acquisition and retention platform for conducting performance-based campaigns. With Wrapp, retailers use friend-to-friend marketing to drive highly targeted in-store and on-line sales, and have real-time access to aggregated campaign and customer demographic data.