Crushpad, Inc.

Wine 2.0: Social Production
San Francisco, California, United States United States
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Company description
Crushpad is a San Francisco winery where you are the wine maker. Crushpad provides grapes from the West Coast's top vineyards, an industry-acclaimed wine making team and a state-of-the-art winery 100% focused on making wine in small lots. You choose your level of involvement and we do the rest. No matter where you live, you can now make your own wine.
Business model
Crushpad democratizes the wine industry by enabling wine enthusiasts across the country to create luxury wines from California 's most renowned vineyards. Its community is supported by, a social network site that enables wine enthusiasts to connect, create wines and redistribute them back into the community. Crushpad's primary revenue source is the sale of custom wine. Customers pay between $5,000 and $10,000 per barrel (25 cases) of wine, inclusive of packaging. Customers tend to form groups of 3-8 people who share the barrel and experience.
Competitive advantage
3+ years in developing proprietary small lot winemaking software, an online social networking environment for winemaking, a strong brand and over 2500 rabid clients. Crushpad's management team is a unique blend of wine industry and technology industry executives.