ad:tech New York 2014 Startup Spotlight Series

vBrand

All contestants:
vBrand
Interactive Videos In Big Scale
Startup/business
Israel Israel
http://www.vbrandmedia.com
  • Overview
  • Activities
Company description

Interactive Videos In Big Scale

VBrand is changing the way online videos are experienced. We're adding a new dimension of automated interactivity, with the goal to create endless new opportunities to engage viewers, reach new audiences and monetize online videos. 

Problem

 Even great content needs support, as:

  •   95% of videos get less than 1000 views

  •  Videos don’t have clear Call-To-Actions

  •  Videos are expensive and difficult to measure ROI.

Solution:

 Interactive video marketing and publishing platform based on proprietary computer vision, NLP and machine learning algorithms, that is:
  • Driving content discovery through contextual in-video content recommendations  - i.e. distribution for marketers, monetization for publishers

  •  Automatically adding clear call-to-actions to drive meaningful and measurable user actions.

Our edge:

  • Turning videos into a high-end Interactive videos with zero manual work for mass inventory
  • Automatically Identifying contextual video engagement opportunities
  • Real-time performance optimizations, based on video context and user behaviours

 




Investors
13493
Kima Ventures - Unconfirmed
The Kima Ventures fund was started in 2010 by entrepreneurs for entrepreneurs. Kima’s goal is to support and finance innovative companies with seed capital all over the world.