Trekaroo, Inc.

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Trekaroo, Inc.
Kids. Trips. Tips.
Palo Alto, California, United States United States
  • Overview
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Company description

Trekaroo is the first reviews website dedicated to helping families explore and travel with kids of various ages. Thousands of parents now have a place to voice their opinions about activities, hotels and restaurants.   Within a few clicks, a mom can use our filters to assemble a list of top-rated activities which fit her budget and child’s age. With another click, she can see the top rated kid-friendly hotels near their center of activity. 


Trekaroo allows families to find adventures near and far from home. Check out what they've got in CA | FL | HI | MA | NY | PA | TX | VA and now IL and WA and DC.


Business model

Our business model is based on a mixture of commissions and advertising. When someone books a hotel on Trekaroo, we earn 5-10% in commissions from our booking fulfillment partner, Expedia. We are also able to monetize our member base and monthly visitor traffic through advertising from the Google Ad Network and our own direct sales efforts.

Competitive advantage
Our competitors fall into two main categories: mass market focused companies and family focused companies companies like Fodor’s, Frommer’s, and Trip Advisor. However, each of these companies

companies like Fodor’s, Frommer’s, and Trip Advisor. However, each of these companies lacks the singular focus on the opinion of parents that families crave.


Our other major competitors are family travel sites like Disney’s FamilyFun and the Family Travel Forum who have an expert opinion approach that offers just one perspective at a point in time. They lack the power of what user generated reviews offer. There is a window of opportunity as the travel industry shifts towards catering better to the needs of family segment.


Trekaroo is first to take advantage of the opportunity by bringing parents together to share their collective wisdom and providing parent friendly filters and mapping tools to help make travel planning easier for moms and dads. The combination of being first to market and content acquisition will be the key to whom wins this market given the history of TripAdvisor and Yelp.


Only Trekaroo provides:

·     trusted recommendations based on 10,000+ ratings from a collective parent perspective,

·     intuitive tools to find and organize the most relevant content for your family, and

·     access to family-friendly travel deals.