Location: Akron, Ohio, United States United States
Founded in: 2018
Stage: Napkin (idea)
Number of employees: 1-5
Short URL:
Followers (1)

The Milk Mission LLC,

Akron, Ohio, United States United States
  • About
Company description

The Milk Mission promotes breastfeeding through education, incentives, consultants and other resources that reduce infant mortality. Over the past decades, evidence for the health advantages of breastfeeding and recommendations for practice have continued to increase. WHO (World Health Organization) can now say with full confidence that breastfeeding reduces child mortality and has health benefits that extend into adulthood. Breast milk promotes sensory and cognitive development, and protects the infant against infectious and chronic diseases. 

The Milk Mission is currently working on "InfoLatch" a mobile voice call service. Use of mobile phones for health purposes, has the potential to enable accessible and low-cost interventions. "InfoLatch" is a mobile voice call service that provides culturally appropriate comprehensive information on breastfeeding and simple interventions to reduce infant mortality.

The voice calls are specific to the moms gestational age or age of infant and are sent weekly/ twice a week directly to pregnant women and mothers with infants at their chosen time slot. "InfoLatch" will disseminate educational information on breastfeeding and the positive health impact that breast milk has on their baby.

What makes the information stick when using "InfoLatch" mobile voice service is that it reaches the mother at a time of her convenience and at the relevant stage in her pregnancy.

Business model
  • African Americans have 2.2 times the infant mortality rate as non-Hispanic whites.
  • African American infants are 3.2 times as likely to die from complications related to low birthweight as compared to non-Hispanic white infants.
  • African Americans had over twice the sudden infant death syndrome mortality rate as non-Hispanic whites, in 2014.
  • In 2014, African American mothers were 2.2 times more likely than non-Hispanic white mothers to receive late or no prenatal care.

The Milk Mission "InfoLatch" voice messaging service helps reduce the high infant mortality rate that exist in the African American Community. Pregnant women and mothers with infants will receive voice message calls throughout the week during their chosen time slot. "InfoLatch" will educate moms on breastfeeding and the positive health impact breast milk has on their baby. While in the comfort of their own home women can be empowered about the health of their baby and take control of their overall health.

Formal breastfeeding education is given as part of standard antenatal care, and which may include individual or group education sessions led by peer counselor or health professionals, homes visits, lactation consultation, distribution of printed/written materials, video demonstrations and inclusion of prospective fathers in learning activities.

Despite this formal education given on breastfeeding, African American mothers still have the lowest rate of breastfeeding initiation and duration than any other race. Why do these racial disparities persist? Lack of knowledge about the benefits of breastfeeding and the risks of not breastfeeding has been attributed to low rates of breastfeeding in the African American community. "InfoLatch" will help eliminate the racial disparities that exist in breastfeeding through our educational voice messaging service. Current breastfeeding education is not reaching the African American community.

Everybody owns a mobile phone these days. Why can't the phone be used to dispense information? Not only would it be super easy and cost effective, but "InfoLatch" could provide much more information than a doctor could hope to do if they attended to the woman every week in person. From the comfort of their own home, women can instantly know more about their own needs during pregnancy as well as learn how best to care for their infant.

While our voice messaging service will be offered free to users, higher rates of breastfeeding could pay enormous economic dividends. Purely in terms of reduced healthcare costs due to improved breastfeeding practices, that could produce a total savings of more than $300 million in the United States.

Competitive advantage

Our competitive advantage is that we have found nothing that exist in the African American community/United States that disseminates breastfeeding education through a mobile voice messaging service. There continues to be studies and researched geared towards understanding and finding solutions to the low breast feeding rate and high infant mortality deaths in the African American community. "InfoLatch" is geared towards offering a better, low cost, highly effect and super easy way to address breastfeeding education in the African American Community.