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The Mad Video
Location: 181 Fremont St, San Francisco, California, United States United States
Founded in: 2012
Stage: Post-launch
Number of employees: 6-15
Funding history:
- Date: 03/2013, Seed: $1 M (post valuation: undisclosed amount).
- Date: 03/2012, Seed: $585 k (post valuation: $3585000).
Short URL: vator.co/the-mad-video
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The Mad Video

TAG YOUR VIDEOS AND MAKE THEM INTERACTIVE
Startup/business
San Francisco, California, United States United States
http://www.themadvideo.com
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Company description

THE MAD VIDEO UNLOCKS IN-VIDEO CONTENT AND OPENS UP NEW OPPORTUNITIES AROUND IT

Online videos are full of content (products, people, places, ..) but this in-video content is very difficult to reach, in context. 
The Mad Video solves that, by allowing brands, retailers, ad agencies and other video producers to make any moment of an online video clickable (an that means shoppable) , shareable and indexable by search engines, and to add more info to them (images, texts, maps, or links to other pages).
So that, their audience has just to click on the video to get more info on the item or moment they are interested in. 
With The Mad Video, you essentially add video tags to your online video. The benefit that these video tags provide is that they appear as hotspots on a video wherever the interactive video is played back, plus they have their own distribution: they can be shared (i.e. they work great on Pinterest), thus increasing your content's reach, and they can be searched for on search engines as well.  

Imagine...
· interacting with in-video content just by clicking on the video
· easily finding in-video content in google searches
· sharing with your friends the precise moment where that place, product or place appears on a video

Tagging a video is really quite simple, and this video shows how it works. The gist of it is three steps: 
  1. provide an online video URL of a video you would like to tag 
  2. drag and drop tags to the video timeline and 
  3. fill in the tag content with info and actions you want viewers to take
We automate some of the process as well by creating scenes which we automatically detect in your video, and you can also use some APIs to automatically populate tag content.  
Interactive videos can be easily embedded on your website, Facebook wall or Twitter Cards. And they can be played from a web browser on computers, tablets and smartphones, and are also available from native apps (including Connected TVs apps).
Our solution helps video producers and publishers to get more return on their videos: new e-commerce (v-commerce) opportunities, more traffic, improved SEO, or increased engagement with their audience, are some of the benefits our solution offers to our customers. 
Contact us to get more info on our product.

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