ad:tech New York 2014 Startup Spotlight Series

MTYK Media

All contestants:
MTYK Media
We are building Brands.
Startup/business
Pune, Maharashtra,India
http://www.media.mtyk.me
  • Overview
  • Team
  • Activities
Company description

MTYK Media is dedicated to providing development, marketing and management consulting services to small and emerging businesses looking for opportunities to increase their potential for success. Unlike traditional management consulting firms that focus on analyzing problems for large customers works exclusively with small business clients to develop concrete, practical, short-term action plans that will start moving their businesses in the right direction. MTYK Media takes advantage of the small business owners' need for marketing and management skills, the scarcity of those skills in the market, and the lack of any major competitor owning the concept of "small business consulting."


Business model

MTYK Media is dedicated to providing development, marketing and management consulting services to small and emerging businesses looking for opportunities to increase their potential for success. Unlike traditional management consulting firms that focus on analyzing problems for large customers works exclusively with small business clients to develop concrete, practical, short-term action plans that will start moving their businesses in the right direction. MTYK Media takes advantage of the small business owners' need for marketing and management skills, the scarcity of those skills in the market, and the lack of any major competitor owning the concept of "small business consulting." 

 

Competitive advantage

Strengths – The developers have a background in marketing and communications that can easily be leveraged by a number of small business companies. By using the latest technology to communicate among consultants and work together on projects, MTYK Media will be able to minimize its costs and fees charged to its customers. MTYK will stay focused on small businesses in an effort to own the category name. 

Distinctive Competencies – The distinctive competencies for the MTYK Media are:

  • Local presence and contacts in the state with opportunities for expansion into other major markets;
  • Core competencies in marketing, strategy, consulting, and communication;
  • Minimal fixed costs which will allow us to keep prices low while remaining profitable;
  • Focus on small businesses;
  • Large company skill and small business experience.