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Sustainable Reference
Location: 181 Fremont St, San Francisco, California, United States United States
Founded in: 2009
Stage: Napkin (idea)
Number of employees: 6-15
Funding history:
- Date: 09/2009, Seed: undisclosed amount
Short URL: vator.co/sustainable-reference
Followers (3)
Awards and mentions
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The Red Herring editorial team selected the 2011 Top 100 Europe in Amsterdam on May 25. This group of 100 companies are the most innovative companies from a pool of hundreds from across Europe. The Top 100 are evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their respective industries.
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Sustainable Reference

SURE! is the paradigm-shifting universal sustainable scoring system for products, lifestyle, companies, cities and beyond.
Startup/business
San Francisco, California, United States United States
http://www.twitter.com/sureplanet

Cities need sustainability and sustainability needs cities.SURE! will help them to become more sustainable. It will change the city economy by helping citizens, companies and cities to create a real green society. Cities put a lot of money in programs that are boring and old-fashioned. SURE! is a 365/24 program measuring cities sustainability

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Company description

Cities need sustainability and sustainability needs cities. Sustainable Reference has created SURE! to help them to become more sustainable. It will change the city economy by helping citizens, companies and city halls to create a more sustainable society and a green economy. Cities put a lot of money in sustainable programs that are boring and old-fashioned. SURE! is a 365/24 program measuring cities sustainability.


Team
  • Andy Bäcker
    Andy Bäcker | Founder
    Started specializing in the field of sustainable design since the first year of  BA in Architecture at the University of Manchester (UK) in 1995. After completing the Master´s in Architecture at the University of Michigan in 1999, start...
  • Esteban Sancho
    Esteban Sancho | Team member
Business model

Cities or big companies will pay a fee to participate in SURE! We will open the platform in their cities by location detection. Cities will earn recognition by participating in an innovative program. The platform will give the opportunity to promote offers and products to companies, merchants and shops. Companies who take the effort to become more sustainable will be rewarded with new clients and they will increase their revenues with an easy marketing platform. Sustainable citizens will be rewarded with offers.

Competitive advantage

SURE! strategy is completely different than other similar initiatives. We focus on cities and on allying with them to incorporate bilateral marketing and help them with their actual or non-existent sustainable programs. We are patenting our system and algorithm in the USA(patent pending) and in the EU.