Location: 72 Allen St. Floor 3, New York City, New York, United States United States
Founded in: 2009
Stage: Post-launch
Number of employees: 6-15
Funding history:
- Date: 11/2012, Series A: $2 M
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Stray Boots

New York City, New York, United States United States
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Company description

Stray Boots was launched in 2009 by co-founders Avi Millman, Scott Knackmuhs, and Noemi Millman on the idea that exploring cities could be much more fun and engaging if it were turned into a game. Available in 16 US cities, as well as London and Oxford in the UK, Stray Boots tours provide users with challenges and clues that guide them to points of interest, creating an on-the-go adventure that works much like a self-guided scavenger hunt. The game actually teaches participants about the city as they visit each spot, so users get the information of a guided tour without the bore and limitations. Players can participate whenever they want and go at their own pace - stopping to grab a bite to eat or drink along the way.

Business model

People pay to play. Each tour costs $12. Additional revenue streams abound. Selling geo-located advertising to local businesses along the tour route, and licensing the platform to entities like museums, parks, municipalities, and business improvement districts.