Stitch Fix

Stitch Fix
San Francisco, California, United States United States
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Company description

Stitch Fix is a personal styling service that re-invents retail, giving women the ability to shop they really want to shop. Based on each customer's preferences, size and lifestyle, Stitch Fix delivers personalized clothing and accessory picks to their door. Customers try on items in the comfort of their home, pay for what they want to keep, and send back the rest in the mail.

Planted firmly at the intersection of fashion, commerce and technology, this new online shopping experience offers every woman the chance to update their wardrobe with the help of a personal stylist. Using proprietary style matching technology, real-life stylists and inventory from up-and-coming designer brands, Stitch Fix aims to make personal shopping available to everyone.

Stitch Fix is available nationwide and appeals to a wide range of women (men's clothing and accessories are coming soon), from the busy mom in Minneapolis to the entertainment exec in LA.

Stitch Fix, based in San Francisco, CA, was started by Founder & CEO Katrina Lake, and is backed by Baseline Ventures and Lightspeed Venture Partners.

Awards and Mentions
Business model

Stitch Fix customers fill out a style profile at that outlines their style, budget and body type. Working with an inventory of over 200 brands, Stitch Fix stylists hand-pick clothes and accessories that work for that customer profile and ship 5 items to the customers’ door. Customers try everything on at home, they keep what they want and send back what they don't. Customers pay for only what they keep and can return items in a USPS mailbox.

Competitive advantage

By seamlessly blending technology and fashion expertise, Stitch Fix delivers women the clothes that will help them look their best. Stitch Fix stylists use a proprietary matching software to help them match individual clients to wardrobe pieces from a broad set of inventory, and it continues to improve over time by tracking each customer’s preferences, making Stitch Fix the only shopping experience that can know as much about women's preferences.