Spot Labs, Inc

Spot Labs, Inc
Powering the Internet of Places
Oakland, California, United States United States

Spot Labs was founded to make it easy for location owners to reinvent their location experience. Our software as a service platform makes it profitable for us to provide the infrastructure and services they need to integrate in-location with their online and mobile investments.

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Company description

We bridge the gap between online and physical worlds by providing a software platform that extends the Android ecosystem to public devices.

Location owners benefit by leveraging their investments in online and mobile  to optimize their in-location experience.

Developers benefit by having a way to impact the physical world in a way they never had before.


Upload your applications to your private app store:

Application Management


Push the applications to your touch screens (of any size) or any subset of touch screens segmented by custom tags:

Device Management


And now you have a native Android app running on networks of public touch screens, with everything managed from a web portal:

App on screen


For a video showcasing this technology being used in Kroger retail stores, please see our i-wireless case study video below:

  • Charles Pontious
    Charles Pontious | Founder
    I have the dream job of leading a great team to build a world class software business. I am a veteran of several software start ups, as well as enterprise operations, and have over ten years experience running large in-location networks.
  • Vijay Raghavan
    Vijay Raghavan | Founder
  • Darren Clark
    Darren Clark | Founder
    7th employee at OpenTable, delivering first version of in-restaurant touch screen reservation book Lead architect at Ecast Inc., helping to build a network of 10,000 touch enabled jukeboxes. Co-Founder of Spot Labs, bringing interactivity everywhere
  • Adam Sax
    Adam Sax | Founder
Awards and Mentions
  • 13393_2349
    Vator Splash Oakland is Vator's premier startup event and competition.
  • Business model

    Spot Labs delivers Software-as-a-Service to our customers, who are the app developers and agencies that already develop retail and other location experiences for major brands and charging $60 – $250 per device per month for use of the NVPlatform™. The specific amount a customer pays depends on the number of devices the NVPlatform™ powers. A typical customer signs a 1 – 2 year contract.

    This is analogous to the way wireless carriers charge for their services. This type of subscription business model provides three key benefits.

      • Stable Revenues: Unlike seasonal, one-time purchases, this recurring revenue model provides a reliable source of income regardless of troughs in the business cycle.


      • High Profit Margins: Because we provide a platform, we do not have to employ staff to deal with ongoing customization of our technology. This allows the company to keep a stable cost structure, with headcount growth being driven solely by revenue growth.


      • Low Capital Requirements: Our software service is based on cloud infrastructure so the company owns almost no capital equipment. Additionally, Spot Labs never takes ownership of the hardware our customers deploy or provide labor-intensive creative services.


    Spot Labs therefore has minimal capital requirements, allowing us to control headcount, get to breakeven quickly, and avoid re-investing capital for incremental growth.


    Competitive advantage

    The dominant players in “in-location marketing” are large video broadcasters, such as ClearChannel and CBS. The in-location content these video broadcasters deliver is passive and The media they deliver provide impressions, or “eyeballs,” which is analogous to a television commercial.

    Their platforms do not support interactivity and are not based upon open standards.

    The companies that do provide digital, rather than video, solutions are built on a vertically integrated business model. This requires them to provide all the required services (hardware, software, creative services, and operations) for a solution in order to be profitable
    The need to provide the creative services and app development narrows the funnel of business they can deliver.

    In reality, the large marketing agencies that control the budgets from Brands prefer to do this work themselves.
    Spot Labs’ technology and product offering is built to empower, rather than compete, with marketing agencies that serve Fortune 500 retailers. The NVPlatform™ provides an interactive AND open system that agencies can leverage to create in-location apps for their clients.

    We are the only players currently who are using an open platform model.  This allows us to be suppliers rather than competitors to all the digital interactive agencies .