ad:tech New York 2014 Startup Spotlight Series
Sparkler
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Splashscore
Location: 47 Farquhar Road, Newton, Massachusetts, United States United States
Founded in: 2012
Stage: Post-launch
Number of employees: 6-15
Funding history:
- Date: 07/2014, Seed: undisclosed amount (post valuation: undisclosed amount).
Short URL: vator.co/splashscore
Vatorx1

Splashscore

Startup/business
Newton, Massachusetts, United States United States
http://www.splashscore.com/brands/
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Company description

Splashscore enables brands to increase conversions, drive content, and increase awareness through super-consumer powered earned media campaigns. 

Using our patent pending algorithm, we identify influential consumers who already engage their friends around topics relevant to a brand, and activate them to deliver powerful branded content on Facebook and Twitter.  By leveraging personal connections we have CTRs that average 20x higher than an average Facebook Ad, and drive conversions.

Brands including Clorox, Taste of Nature, Cuisinart, and the Miami Dolphins have leveraged splashscore to achieve incredible results including replaceing organic reach on Facebook, createing more user-generated 
content, captureing email leads and most importantly driving more sales. Splashscore currently has over 180,000 influencers who engage 110+ Million consumers every week, ready to become your content creation, distribution, and conversion driving army.




Team
Competitive advantage

Splashscore currently has over 180,000 influencers using the platform that are reaching over 100m consumers.  By leveraging opt in private data we are able to provide brands with insights that they need to improve their efforts on social.