Location: 440 N. Wolfe Rd., Sunnyvale, California, United States United States
Founded in: 2008
Stage: Post-launch
Number of employees: 6-15
Short URL:


Apps for Sports
Sunnyvale, California, United States United States
  • About
Company description

SoundOfMotion Technologies Inc. is a unique venture with opportunities in the cross markets of mobile applications and sports.

Our products transform mobile phones into advanced sport performance monitors and build social networks around sporting activities.

VeloComputer™ transforms a mobile phone into an advanced cycling computer. Our patent-pending motion sensing technology is precise to 1° of wheel rotation. It accurately measures acceleration, torque, and calculates power without expensive and bulky sensors.

AlpineSport™ mobile application for sports performance monitoring, tracking and sharing when mountain biking, snowboarding, alpine and x-country skiing. It uses accelerometer to measure air time, G-forces, strides or cadence.

The mobile application record all data and allows to share trips on maps with friends. VeloTones™ allow users to monitor their performance audibly without look at the display.

Business model


Our revenue model is based on mobile application sales, premium services subscription and technology licensing.


1. We estimate to sell 10,000 applications in 2010 and reaching 4 million units by 2013. VeloComputer™ mobile application is available on BlackBerry App World, Sony-Ericsson PlayNow, Nokia OVI and Google Android Market from $7 to $15. The production of low-energy bluetooth sensor is targeted for Q3 2010.

2. We offer our sensing technology for licensing to cycling OEM’s. They are interested in our 1° precision sensor technology.

3. We also intend to generate revenue from mobile and internet advertising with our free AlpineSport application and social networking, created buy users sharing their trips and routes with their friends.

Competitive advantage


Our main advantage is in patented high precision, motion data measurement technology and sound of motion simulation technology.

We also approach different distribution channels. Unlike our competition, which distribute their products through bicycle retailers, we are entering the market as a mobile application. Our product will offer superior features such as powermeter at a price point below $100.