Social Annex

Social Annex
Social Monetization Platform for eCommerce
Los Angeles, California, United States United States
  • Overview
  • Team
  • Activities
Company description

Social Annex has built the most comprehensive and customizable Social Platform for eCommerce sites. 

We have solutions around Social Sharing, Social Merchandising, Social Engagement and Social Analytics all geared towards eCommerce. These tools help socialize the eCommerce experience improving conversion for existing visitors and driving trusted recommendations for friends and followers.

Social Annex Modules




Business model

Social Annex offers its social platform currently on a SaaS based licensing model where online retailers pay a setup/customization fee and a monthly fee based on their site traffic.

Future revenue stream could include revenue share on incremental revenue generated.


TX Zhuo
General Partner @Karlin Ventures. Worked at McKinsey & Co, Innovation Endeavors and founded online textbook retail company. Stanford GSB MBA.