Social Annex
Location: Los Angeles, California, United States United States
Founded in: 2010
Stage: Post-launch
Number of employees: 16-30
Funding history:
- Date: 09/2014, IPO: undisclosed amount
Investors: TX Zhuo
Short URL:
Followers (233)

Social Annex

Social Monetization Platform for eCommerce
Los Angeles, California, United States United States

Social Annex helps eCommerce sites monetize Social Media. Our platform allows eCommerce sites to engage and convert its socially influential visitors and drive additional referral sales from their friends/followers.

We work with several top 500 Internet Retailers today and customers see conversion improvement by 7 times over baseline.

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Company description

Social Annex has built the most comprehensive and customizable Social Platform for eCommerce sites. 

We have solutions around Social Sharing, Social Merchandising, Social Engagement and Social Analytics all geared towards eCommerce. These tools help socialize the eCommerce experience improving conversion for existing visitors and driving trusted recommendations for friends and followers.

Social Annex Modules




  • J J
    J J | Team member
Business model

Social Annex offers its social platform currently on a SaaS based licensing model where online retailers pay a setup/customization fee and a monthly fee based on their site traffic.

Future revenue stream could include revenue share on incremental revenue generated.


TX Zhuo
General Partner @Karlin Ventures. Worked at McKinsey & Co, Innovation Endeavors and founded online textbook retail company. Stanford GSB MBA.