SnapShop Inc.

SnapShop Inc.
No Need to Imagine
Berkeley, California, United States United States
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Company description

SnapShop Inc. provides a new experiential mobile shopping platform designed to give consumers comfort and confidence in their “big-ticket item” purchasing decisions. 

Our first product, SnapShop Showroom, is an augmented reality mobile app that helps consumers preview home decor in their own living rooms using their phone camera. We work with top retail customers including Pier 1 Imports and CB2 to help consumers "try before they buy".

We use AR (augmented reality) technology to combine product marketing, social shopping, and content creation into an indispensible mobile application that consumers will use during every step of their shopping experience.

The result is an entirely new way to shop that offers significant advantages over the traditional online and retail shopping experience.

Business model

SnapShop creates destination shopping apps that combine AR (augmented reality) as a visualization tool with social shopping.  We give consumers an enhanced shopping experience, monetizing through retailers and other brands via sponsored product listings, advertising, and affiliate commissions.

SnapShop also licenses its technology to key strategic partners for use in their own apps, like the VELUX Skylight Planner.

Competitive advantage

Existing visualization tools, web and mobile-based, require 3D models of products which aren't generally available and are expensive to create. This requirement constitutes a limitation on the product selection available to such tools. SnapShop is developing a patent pending process which generates the Augmented Reality experience using as input 2D product images readily available from retailers. This process is scalable allowing for a quick and affordable integration of new products to the SnapShop interactive catalog.