Vatorx2
SlimCut Media
Location: 10 dundas square, Toronto, Canada Canada
Founded in: 2012
Stage: Post-launch
Number of employees: 6-15
Funding history:
- Date: 03/2013, Seed: undisclosed amount (post valuation: undisclosed amount).
Short URL: vator.co/slimcut-media
Get-listed-300x250

SlimCut Media

Startup/business
Toronto, Canada Canada
http://www.slimcutmedia.com
  • About
  • >
  • Activities
Company description

One platform for publishers to maximize online revenue via innovative video ad units, a loyalty program and a payment system. Clients include Microsoft, National Post, Fashion Magazine, CHCH TV...

The problem:

TV channels, newspapers and radio are strugling to transition their legacy businesses to the digital and mobile spheres. They have a hard time monetizing their audience through online advertising and paywalls. 

Solution:

SlimCut Media encourages visitors to sign into a loyalty program that rewards them for any interaction with the publisher's site. Thanks to the data collected, SlimCut  powers premium video advertising that drives publisher revenue. 

Example of program:

National Post - Post Points : http://news.nationalpost.com/post-points/

Readers can choose to pay for an article or to watch an ad to access it. 

CHCH TV channel:  http://www.chch.com/chching/learnmore/

Readers are rewarded to enter online, keywords they have seen on air. 

 

Main clients: Microsoft, Fox, PostMedia, TC Media, St Joseph Media, CHCH


Team