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SKIT!
Location: 46 Savary Ave, Sagamore Beach, Massachusetts, United States United States
Founded in: 2012
Stage: Napkin (idea)
Number of employees: 1-5
Funding history:
- Date: 01/2013, Seed: $118 k
Investors: Jason Seats
Short URL: vator.co/skit
Followers (113)
Awards and mentions
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SKIT! receives an editors choice for gracefully supporting children under 13 within it's universal storytelling application.
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SKIT!

Tell Your Story
Startup/business
Sagamore Beach, Massachusetts, United States United States
http://skitapp.com

With our Skit! app, anyone can use their latest photos, Facebook friends, or quick drawings to tell an impressive, animated story. It’s even easy to add your own voice, or to pick a soundtrack. Share with your friends, or publish for the entire world to see: Skits are remixable, continuable, and tons of fun! Tell your Story!

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Company description

TechStars Demo Day video

TechCrunch Disrupt NY 2013 article

 Problem:

Everyone finds mobile/tablet ads extremely annoying.  The heat map studies prove that.  Ad prices on mobile/tablet is a fraction of that on PC.  As mobile usage overtakes PC usage, online ad industry may have only a few quarters to search for innovative ways to engage users before revenue growth slows significantly.

Solution:
Mobile/tablet ads has not been and will not be the right format.  We believe product placement in compelling and viral user-generated animated story will become the holy grail mobile ad industry is searching for.  We see the eyes of ad sales and media executives light up with excitement and possibilities when they see our product demo in action.

Product:
With our Skit! app and cloud platform, anyone can use their latest photos, Facebook friends, or quick drawings to tell an impressive, animated story.  Drag and drop background and characters, add stunning effects, animate by dragging characters, and add your own voice or soundtrack.

Then, share with your friends via email or Facebook, or publish to YouTube directly!

Not feeling creative? Just browse through user-generated videos, and if you like a video, you don't have to start from scratch, you can just remix a story or continue a story, like magic.

Tell a story, make a birthday / Xmas animated card, create a company product intro video, create a viral funny animated ad, or role-play action figures.  Your imagination is the limit.   Skit! app and cloud platform turn your iPad into your personal South Park or Pixar studio.

Team:
Robin Johnson, co-founder/CEO, previously at Electronics Art (Medal of Honors) and Trilogy Studios (Kung Fu Panda World).

Max Woon, co-founder, previously co-founder of Xfire (acquired by Viacom/MTV for $102m in 2006).

Accelerator:
TechStars

Advisor:
Micah Baldwin, CEO, Graphicly

 






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Team
  • Robin Johnson
    Robin Johnson | Founder
    Founder/CEO of Skit! (Storytime Studios, Inc) • Worked at @Electronic Arts, @Digital Domain, @Sony Imageworks • Studied at @University of Massachusetts, Amherst: BFA-Animation and BS-Computer Science.
  • Max Woon
    Max Woon | Founder
    co-founder Skit! (TechStars alum, http://skitapp.com); co-founder Xfire (acquired by Viacom/MTV for $102m in 2006)
Business model

Fixed Length Campaigns ($5k-$100k)

Stories are run for a fixed duration. 

Private Label ($150k + ) An instant social channel for UGC, customized for the brand. 

 

 

 

Investors
Jason Seats
Managing Director of TechStars Cloud, Slicehost founder & Rackspace Alumnus